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What Communicators Need to Know About Measurement Right Now

PRSay

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . I appreciate your reference to “the speed of business.” Measurement” is the most basic… it’s another word for “counting.”

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The ESG opportunity for public relations 

Stephen Waddington

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197
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How Paid Advertising Can Expand Your Brand’s Reach

5W PR

Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience. Measurable results Paid advertising offers robust analytics and measurement tools. What is paid advertising?

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Book Review: PR Technology, Data and Insights

Wadds Inc.

The value of a data-driven approach shows that sometimes, even scoring a piece in The Financial Times or New Yorker may look good, but if it doesn’t deliver action from your target audience, it’s pointless. The advice on measurement and evaluation is relatable for anyone familiar with the AMEC framework and doesn’t skimp on the detail.

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Organizational strategy, financial performance, executive communications. Benefits and compensation.

Internal 187
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Your 10-K is Coveted (and Comprehensive) Content

Cision

The conclusion of the company’s principal executive and financial officers regarding the effectiveness of the company’s disclosure controls and procedures (which are discussed in more detail below in the “Disclosure Controls and Procedures” part of this section and in the section of this handbook entitled “The Sarbanes-Oxley Act”).

Financial 120
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Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. What are the measurable, time-bound goals you need to accomplish through your efforts? How will you measure your results against your goals? Who are you trying to reach with your content? SMARTER goals.

Strategy 298