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What Communicators Need to Know About Measurement Right Now

PRSay

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I appreciate your reference to “the speed of business.” How can measurement help an organization combat misinformation and disinformation?

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. The good news: There are a lot of things you can measure.

Internal 187
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The ESG opportunity for public relations 

Stephen Waddington

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197
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Book Review: PR Technology, Data and Insights

Wadds Inc.

The value of a data-driven approach shows that sometimes, even scoring a piece in The Financial Times or New Yorker may look good, but if it doesn’t deliver action from your target audience, it’s pointless. The advice on measurement and evaluation is relatable for anyone familiar with the AMEC framework and doesn’t skimp on the detail.

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Your 10-K is Coveted (and Comprehensive) Content

Cision

The conclusion of the company’s principal executive and financial officers regarding the effectiveness of the company’s disclosure controls and procedures (which are discussed in more detail below in the “Disclosure Controls and Procedures” part of this section and in the section of this handbook entitled “The Sarbanes-Oxley Act”).

Financial 120
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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture.

Video 283
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U.S. Companies Lag Europeans on ESG Reporting

Bianchi Biz Blog

Both non-financial information in the annual reports (85 integrated non-financial reports – I-NFR) and in official sustainability reports (100 separate non-financial reports – S-NFR) were considered. This is why we only analyzed the official annual reports and official non-financial reports that are constantly archived.”.

Report 88