Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Gen Z is on YouTube, Instagram and Snapchat. YouTube and Instagram are the main channels for this phenomenon. YouTube and Instagram are the main channels for this phenomenon. Marketing’s funnel is changing. Video is the name of the game.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

JUNE 13, 2019

Her fans love getting her unfiltered thoughts and uncensored selfies through her social media channels, such as Facebook, Twitter and Instagram. Recently, Kim Kardashian alone is reported to make $1 million per Instagram post. Not only does she share often, but she also shares openly. Bill Gates. SCHEDULE A DEMO.

Social Media 60

Social Media YouTube Media Instagram 60

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. The technology in this story was a design application. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” Net income landed at $2.4

Data 87

Data Enterprise Survey Instagram 87

Buchanan PR

SEPTEMBER 19, 2022

A live-streaming financial news network, Cheddar broadcasts daily from multiple locations, including the floor of the New York Stock Exchange and the White House. Cheddar covers the latest in business, culture, media, technology, and innovation. If you’re struck by its young vibe, that’s no accident: 60 percent of its estimated 6.5

Journalism 52

Journalism Media Financial Local 52

PR in High Definition

SEPTEMBER 25, 2019

Following in the footsteps of Instagram, Facebook announced that it will be trialling removing like and reaction counts, see more on Forbes. Meanwhile, Instagram continues to impose regulations on the platform by clamping down on posts promoting diets and cosmetic surgery. Here’s what’s caught our attention in the news this month.

Instagram 48

Instagram Energy Financial Groups 48

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. For example, Instagram influencers with millions of followers are paid to promote products. Selling PR’s value. YouTube is also incredibly vital to advertising.

Technology 73

Technology Print YouTube Financial 73

Stephen Waddington

APRIL 18, 2020

Martin Lewis, MoneySavingExpert has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. Zoom allows you to insert your own image.

Media 83

Media Crisis YouTube Television 83

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. She then goes into detail about how organizations can adapt to technological changes and consumer behavior to improve brand recognition, social media presence and brand recognition. by John Williams. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 85

Industry Media Technology Employee 85

Deirdre Breakenridge

MAY 1, 2017

Whether that is a new tech update or unicorn toast on Instagram, we encourage our employees to find content that they would have conversations about with their friends and family. We choose the content for #SocialLIVE based on what’s trending but also based on the areas that interest and inspire our team.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

MAY 11, 2017

A more useful benchmark is average revenue per user (ARPU): The “gold standard” of social networks is typically $2 per user; Snapchat is far below that revenue mark right now and will need to substantially increase monetization in order to be financially competitive with its peer networks. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

Shift Communications

MAY 1, 2017

Average revenue per user fell significantly below $2 per user, the generally accepted standard of social network financial health: Looking Ahead: What It Means for Marketing and PR. Vice President, Marketing Technology. Because of its open data and analytics, Twitter is still a rich source for qualitative social media data.

Twitter 84

Twitter Mobile Conference Analytics 84

Critical Mention

OCTOBER 1, 2018

You can trim the video on Instagram into different clips and turn it into a promo series that’ll keep your audience engaged for weeks. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

YouTube 63

YouTube Video Pitching Social Media 63

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Mindful Marketing

NOVEMBER 6, 2021

” Wasn’t ‘unifying disparate digital worlds’ what Facebook did when it allowed users to link the platform to their Instagram accounts ? In a manner of speaking it was, but the metaverse purports to be much, much more. So, what exactly is the metaverse?

Facebook 73

Facebook Google Privacy Tools 73

Critical Mention

JANUARY 29, 2021

Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter. With an increasing number of internet users adopting adblockers to avoid ‘irrelevant’ and ‘annoying’ ads , marketers are shifting to ads centered around content.

Brand 135

Brand Branding How To Radio 135

PR 20/20

MARCH 26, 2020

Source: Instagram. We particularly loved this example from our own Cleveland Indians: Source: Instagram. These include reduced prices to lessen the financial hardship, but also increasing email and call limits to help businesses communicate with their audiences, and more access to free tools that help businesses operate online.

Crisis 92

Crisis Marketing Healthcare Resources 92

Beyond PR

AUGUST 30, 2016

For companies with financial planners, it may be worthwhile to share tips on how students can reduce their loans while still in school or how recent college grads may best be able to pay their debt while living within their means (and still having fun!). . Consumer Technology. More than 43M people in the U.S. face student debt.

Radio 68

Radio Media Newspapers Technology 68

Critical Mention

AUGUST 29, 2019

The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. Critical Mention continues to bring on new talent and evolve its platform.

Television 60

Television Radio Analytics Government 60

Stephen Waddington

DECEMBER 30, 2019

The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.” billion in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses.

Study 138

Study Media Relations Media Measurement 138

Shift Communications

OCTOBER 30, 2015

This is an outlier; Facebook, Twitter, and Instagram all have significant majorities of members using their respective services from mobile devices. Vice President, Marketing Technology. Part of the reason may be LinkedIn’s legacy as a career-focused portal. Christopher S.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

JULY 31, 2015

LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Vice President, Marketing Technology. This focus can come at the expense of other initiatives or improved experiences.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Solo PR Pro

JULY 3, 2019

Digital payments now make up 59% of all financial transactions ( slide 120 ). Next highest is YouTube (27%), WhatsApp (25%), We Chat (23%), Instagram (19%), Facebook Messenger (15%), Twitter (11%), Snapchat (5%), Pinterest (4%) and Twitch (2%) ( slide 47 ). technology, wearables, and on-demand content are all on the rise.

Report 45

Report Privacy Pinterest Retail 45

Landis PR

MARCH 20, 2023

It’s also vital to be sensitive to potential economic concerns, whether it’s the latest financial news about a media outlet or you’ve heard about layoffs at another.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers.

Ethics 23

Ethics Technology Financial Banking 23

Doctor Spin

MAY 21, 2021

Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on. Perhaps they’re struggling financially? Cover photo by Jerry Silfwer ( Prints / Instagram ). So, what are the stupid majorities today in your industry? Perhaps their executives are lining their pockets?

How To 52

How To Hotels Survey Employee 52

MaccaPR

MAY 23, 2016

lags all other sectors but one (financial). 53 percent of Millennials would rather lose their sense of smell than their technology. Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

OCTOBER 29, 2019

Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. That focus seems to me, has allowed Prezly to develop a simple but effective approach to building enabling technology for PR. * * *.

Pitching 63

Pitching Analytics Enterprise System 63

Prohibition

JULY 15, 2020

View this post on Instagram. Dyson worked with the government and The Technology Partnership to design a ventilator and order 1,000 within weeks of the outbreak to supply the NHS with much-needed equipment through the pandemic. I also want to create a sense of community through our food, just like we do in all our restaurants.’

Brand 71

Brand Branding Healthcare Community 71

Shift Communications

JUNE 19, 2015

The questions about disclosure start to get trickier when we start talking about marketing campaigns on platforms like Twitter, Instagram, Pinterest, SnapChat and the like. Collected pictures on a Pinterest Board, in a Flickr feed, or on Instagram, should still have some sort of disclosure. What about Short-Form platforms?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Cloud-based tools and project management platforms have become the core of PR teamwork, a trend highlighted by the fact that 59% of PR professionals believe that technology will be key in driving industry transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

These smaller-scale influencers can also be powerful for B2B PR efforts, where they offer the advantages of lower costs and the ability to generate social engagement that is more tightly focused in vertical sectors like financial services or business technology, for example. .

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Monitoring Instagram. Critical Mention announced , “Instagram tracking as part of its Earned Media Suite.” Have an interesting announcement from a PR technology vendor?

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Is your brand’s Instagram stalled at a few thousand followers? Tech tools to improve PR performance. Jump on now.

Tools 147

Tools Radio Data Analytics 147