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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

My research has historically focused on social media, financial communications, and investor relations. So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. That’s an interview. Maybe an interview.

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Simplify Your Life

PR for Anyone

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Successful PR Topic : How to help the elderly keep their finances organized easily. Free PR Interview Transcript. Why did you write this book? And so that’s how the book was born.

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Is That Client Worth Pursuing? How to Pre-Qualify Prospects

Solo PR Pro

As a solopreneur depending on client work and growth to survive, it can be easy to jump at every new opportunity, be it for financial reasons or otherwise. Once you’ve adequately vetted a potential client and their needs, and think you’d like to move forward, I typically recommend starting with a more in-depth pre-proposal interview.

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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

The agency specializes in B2B financial services industries. AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? How hackers access your bank account?

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Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Here are my top four blunders, with some advice on how to improve. 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!