MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. Smirnoff vodka (largest anamorphic painting).

Viral 88

Viral Marketing Guidelines Local 88

Critical Mention

OCTOBER 27, 2018

MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

Landis PR

JANUARY 8, 2024

Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies.

Film 59

Film Twitter Viral Social Media 59

PRSay

FEBRUARY 4, 2021

And marketers are taking notice. After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace creativity.

Brand 176

Brand Branding Film Viral 176

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. We film videos. We film an interview with you. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok. Let TikTok Be Your Publicist. This video should give you some idea too.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Chevrolet even incorporated ChevyGuy into its future marketing campaigns.

Brand 160

Brand Branding Viral Crisis Management 160

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. An ode to the new BeReal app?

Instagram 118

Instagram Social Media Video Facebook 118

5W PR

MARCH 27, 2020

The current trending tactic for marketing strategies is influencer marketing , which has started showing up in practically every strategy. With influencer marketing seeing exponential growth in recent months, many people have started differentiating influencers into four main categories.

Film 97

Film Viral Social Media Strategy 97

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Finding the truth today is difficult.

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

DECEMBER 10, 2020

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. There’s a lot of me-too marketing that happens in difficult times. Remember the BBC dad?

Communications 156

Communications Nonprofit Employee Film 156

Mindful Marketing

OCTOBER 17, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience. However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR.

Consumer 68

Consumer Viral Video Social Media 68

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. Here’s a look at the most popular series, films, and documentaries released on Netflix in the US this year. Finally one of my personal favorite categories this year, activations on viral social media moments. Within 36 hours they had contacted the actress and filmed, cut, and edited the ad.

Brand 78

Brand Branding Film Instagram 78

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. That’s me done, I’ll hand it over to our Marketing Manager Haley Corzo for her predictions for next year.

Trends 78

Trends Social Media Community Viral 78

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

DECEMBER 26, 2017

Create a library of free marketing resources, like CoSchedule’s , to build authority for lead generation. This persona looks for new marketing tactics while sticking to a consistent voice across channels. If you’re always funny about it, your social accounts could become viral destination sites. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

Mindful Marketing

JANUARY 12, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? ” Social media shares of the pics quickly made Fiji Water Girl one of the web’s hottest trending topics and, according to Apex Marketing, earned Fiji about $12 million in free media exposure. FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. whether you choose to go for a full production video with location and prop hire, actors and fancy filming techniques or a simple set up with a tripod and a smartphone. Write a good script.

Video 62

Video Product Launch Film Social Media 62

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Simon Sinek).

Report 135

Report Mobile Pinterest Conference 135

Mark My Words

FEBRUARY 23, 2018

A few critical tweets directed at a trailer to an upcoming Peter Rabbit film, which features an animated child with a blackberry allergy being pelted with them by a gang of bunnies, escalated into a viral campaign and led to a grovelling apology by the studio. Christopher Plummer is now on stand-by in bunny ears.

Print 60

Print Viral Film Construction 60

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Prohibition

MARCH 31, 2023

fy #foryou #foryoupage #fyp #jimlad #roast #roastpotato #roastitup ♬ original sound – Jimlads We work with a variety of brands on their influencer marketing , helping them to expand brand awareness, prompt purchase and create engaging content. Currently sharing her best recipes for the month of Ramadan.

Social Media 62

Social Media Instagram Film Viral 62

Buzzstream

DECEMBER 17, 2020

David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

Mark My Words

MARCH 6, 2018

What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom. But think of it this way.

Brand 60

Brand Branding Film Print 60

David PR Group

OCTOBER 6, 2017

His disparaging words were captured on video and posted online, turning him into a viral sensation. And when you erupt in the local bakery about the current price of scones, there are probably a dozen other confection lovers standing at the ready with cell phone cameras to film your blow up. Did he say stuff that was offensive?

Social Media 73

Social Media Airlines Media Reputation 73

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube.

Policies 64

Policies Film Viral Exercises 64

David PR Group

JULY 28, 2015

Because of this proliferation, people get photographed and filmed doing bad things: Underage kids drinking beer, of-age celebs taking bong hits, and stupid people doing what they do best. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. Let me know.

Reputation 40

Reputation Viral Privacy Retail 40

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. The video ended up going viral on the internet and making it to all of the main news channels. Well, Dove thinks women do apparently. We apologise.

Social Media 49

Social Media Airlines Media Viral 49

Where the Fishermen Ain't

DECEMBER 21, 2013

Last fall, given the recent news of a book deal , I found myself reviewing the now-famous case of Rebecca Martinson , sorority girl whose lengthy and foul admonition of her “sisters” went viral online (as did her also quite offensive Twitter posts , now deleted-yet-preserved). The expansion of the FCC’s mandate , that is, not the bosom’s.)

Film 43

Film Viral Radio Social Media 43

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Im not sure how to resolve that for the future, especially when it comes to filming outside. Probably not.

Video 87

Video Facebook Twitter Viral 87

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By So, where can PR and marketing staff get started in telling their brand’s story? In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life.

Corporate 48

Corporate Examples Storytelling Brand 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Film photography emerged later that century; this would rule the industry for over a century until digital photography in the early part of the 21 st century.

Ethics 52

Ethics Communications Print Television 52