Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. It’s up to you (or maybe your campaign budget!) Stay on brand.

Video 62

Video Product Launch Film Social Media 62

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Simon Sinek).

Report 135

Report Mobile Pinterest Conference 135

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. An ode to the new BeReal app?

Instagram 118

Instagram Social Media Video Facebook 118

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. Here’s a look at the most popular series, films, and documentaries released on Netflix in the US this year. With consumers caring more and more about what it means to wear or buy the products brands produce, this was a win for the company. Best Brand on Instagram. Best Brand on Twitter.

Brand 78

Brand Branding Film Instagram 78

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Use visual content, like GIFs and short videos, to entertain consumers. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

PRSay

FEBRUARY 4, 2021

And marketers are taking notice. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac.

Brand 178

Brand Branding Film Viral 178

Where the Fishermen Ain't

DECEMBER 21, 2013

Last fall, given the recent news of a book deal , I found myself reviewing the now-famous case of Rebecca Martinson , sorority girl whose lengthy and foul admonition of her “sisters” went viral online (as did her also quite offensive Twitter posts , now deleted-yet-preserved). The expansion of the FCC’s mandate , that is, not the bosom’s.)

Film 43

Film Viral Radio Social Media 43

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Film photography emerged later that century; this would rule the industry for over a century until digital photography in the early part of the 21 st century.

Ethics 52

Ethics Communications Print Television 52