Critical Mention

OCTOBER 27, 2018

MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? The media is regularly covering trends that are going viral on that platform. We pitch the media. We film videos. We film an interview with you.

How To 130

How To Pitching Film Video 130

5W PR

MARCH 27, 2020

The current trending tactic for marketing strategies is influencer marketing , which has started showing up in practically every strategy. With influencer marketing seeing exponential growth in recent months, many people have started differentiating influencers into four main categories.

Film 97

Film Viral Social Media Strategy 97

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. McDonald’s wrong-time marketing?

Brand 160

Brand Branding Viral Crisis Management 160

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Finding the truth today is difficult.

Reputation 78

Reputation Government Film Viral 78

Mindful Marketing

OCTOBER 17, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience. However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR.

Consumer 68

Consumer Viral Video Social Media 68

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Here, we take a look at some of our, and the UK’s media, favourites. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator.

Wireless 62

Wireless Retail B2C Instagram 62

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Don’t worry, I am going to tell you!

Social Media 85

Social Media Industry Film Viral 85

Prohibition

MARCH 31, 2023

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer. The Influencer Top 10: Gardening Three top tips to help you find the right social media influencers for your brand Currently sharing her best recipes for the month of Ramadan.

Social Media 62

Social Media Instagram Film Viral 62

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. It has taken the world of content by storm! It’s up to you (or maybe your campaign budget!)

Video 62

Video Product Launch Film Social Media 62

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way.

Instagram 118

Instagram Social Media Video Facebook 118

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). So, where can PR and marketing staff get started in telling their brand’s story? Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

NewsWhip

DECEMBER 31, 2019

Best Socially-conscious Brand. Best Activation on a Viral Moment. Here’s a look at the most popular series, films, and documentaries released on Netflix in the US this year. Finally one of my personal favorite categories this year, activations on viral social media moments. Best Brand on Instagram.

Brand 78

Brand Branding Film Instagram 78

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

Digital PR 170

Digital PR Industry Strategy Film 170

Mindful Marketing

JANUARY 12, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Her intriguing presence in the background of so many popular celebrities’ pictures ignited a social media firestorm—Who is that girl and how did she get in the images of all those icons?

Film 72

Film Viral Hotels Television 72

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

Mark My Words

MARCH 6, 2018

What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom.

Brand 60

Brand Branding Film Print 60

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Im not sure how to resolve that for the future, especially when it comes to filming outside. Probably not.

Video 87

Video Facebook Twitter Viral 87

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

Social Media 48

Social Media Marketing Media YouTube 48

Cision

DECEMBER 26, 2017

Create a library of free marketing resources, like CoSchedule’s , to build authority for lead generation. This persona looks for new marketing tactics while sticking to a consistent voice across channels. Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts.

Brand 273

Brand Branding Consumer Social Media 273

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

PRSay

FEBRUARY 4, 2021

And marketers are taking notice. After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace creativity.

Brand 178

Brand Branding Film Viral 178

Mark My Words

FEBRUARY 23, 2018

Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign.

Print 60

Print Viral Film Construction 60

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. His disparaging words were captured on video and posted online, turning him into a viral sensation. The post First Amendment and Social Media Don’t Mix appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Social Media 73

Social Media Airlines Media Reputation 73

Where the Fishermen Ain't

DECEMBER 21, 2013

Last fall, given the recent news of a book deal , I found myself reviewing the now-famous case of Rebecca Martinson , sorority girl whose lengthy and foul admonition of her “sisters” went viral online (as did her also quite offensive Twitter posts , now deleted-yet-preserved). The expansion of the FCC’s mandate , that is, not the bosom’s.)

Film 43

Film Viral Radio Social Media 43

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78