Lessons in Brand Cross-Promotions from ‘Barbenheimer’
PRSay
AUGUST 30, 2023
As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.
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