Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz.

Technology 167

Technology Publicity Software Pitching 167

PR 20/20

JUNE 30, 2022

Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). Improved SEO. Better SEO is one of the main reasons businesses choose to implement a pillar page strategy. So as a marketer, why should you care? Step 3: Draft Your Pillar Page.

Engineering 80

Engineering SEO Instagram Writing 80

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To Google SEO Pitching 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. Dominance of TikTok SEO. As TikTok continues to shape the social media landscape, understanding and utilizing its distinct SEO dynamics will remain a prominent trend in 2024.

Social Media 86

Social Media Media Mobile SEO 86

PR in High Definition

OCTOBER 30, 2023

But what has truly propelled Victoria’s reputation since her Spice Girl days is her move into the fashion world. Now the owner of a hugely successful brand, and a leading figure in the fashion world, Victoria has by many metrics surpassed David’s success from a business and monetary point of view. This is the same in business.

Reputation 62

Reputation Fashion Newspapers Local 62

PR 20/20

APRIL 29, 2023

You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. For example, if you are in the fashion industry, you can use Google Trends to understand when searches for "spring fashion" or "summer fashion" start to increase each year.

Tools 70

Tools Measurement Strategy Analytics 70

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day. Style and fashion.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. It’s also important to understand that while complaints can be frustrating for businesses, they are mathematically rare. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Deirdre Breakenridge

DECEMBER 15, 2014

Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. I was familiar with search engine optimization (SEO) and social media. On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party.

Interviews 257

Interviews Apparel Social Media Engineering 257

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools. Bill Threlkeld, Threlkeld Communications, Inc.

Tools 89

Tools Google LinkedIn Leadership 89

Sword and the Script

DECEMBER 21, 2021

organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. third party tracking (e.g. cookies) is in its twilight which puts diminishes marketing reach and targeting. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

MAY 18, 2018

Today, old-fashioned advertisements stick out like a sore thumb. Companies who want a large following on social media and a good engagement rate can’t rely on old-fashioned methods to accomplish their goals anymore. 5. Influencer Marketing is SEO Friendly. 2. Influencer Marketing is Natural and Native.

Instagram 60

Instagram Marketing Advertising Advertising 60

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Stella Bayles brings you good stuff on new PR, sort of a UK-PR-SEO perspective on things. You want to learn.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. If you enjoyed this post, you might also like: PR Coverage May have a Bigger Influence on SEO than Links. Cision said it’s acquiring Brandwatch “for $450 million, in a combined cash and shares deal,” according to TechCrunch.

Company 148

Company Tools Technology Software 148

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. Public relations, when done well, behaves in a more exponential fashion. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

ISEBOX

SEPTEMBER 27, 2016

Using good old fashioned humor (where appropriate), a good heart string tug, or in the case of product launches it could use excitement to pull the journalist into reading it. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION). The first paragraph must draw the reader in.

Writing 70

Writing Product Launch Fashion SEO 70

Solo PR Pro

APRIL 13, 2021

Influencer marketing can drive people to post ratings and reviews of your product or service, which helps with search engine optimization (SEO) and increases website traffic. In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Related Posts SEO Advice and Reports 45 Are you looking for your company or client to appear at the top of Google searches? But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Buzzstream

NOVEMBER 7, 2017

Lifestyle/fashion/celebrity media. The subject contained the three most SEO-friendly words for our type of business ( tech, jewellery, startup) and we quickly managed to engage with a short but prominent business media list of journalists. Those are the guys that stand between the business and the fashion side of companies.

Fashion 48

Fashion Pitching Tools Resources 48

Sword and the Script

MAY 12, 2020

Press releases don’t help with SEO anymore , but there’s a pile of studies that show press releases with multimedia are viewed more, for longer and facilitate coverage. If you get an inquiry, you need to respond in a timely fashion. A picture really is worth a thousand words. Be responsive to inquiries.

Company 98

Company Survey Pitching Report 98

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO?

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air.

Strategy 40

Strategy Banking Fashion SEO 40

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. We are seeing this process already with the app, Finery.

Trends 59

Trends How To Retail Google 59

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. In fact, if you’re still using outdated SEO methods, you might actually be getting penalized for your tactics. For shame.

SEO 40

SEO Google Writing Engineering 40

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To SEO Google Pitching 62

Beyond PR

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. It’s also important to understand that while complaints can be frustrating for businesses, they are mathematically rare. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

PR Conversations

JUNE 25, 2015

The shiny ‘new’ acronyms of SEO, PESO, alongside ‘new terms’ such as content and storytelling, still reflect essentially what we communicate and how we do so, ideally within an environment that is mindful of the benefits of hearing what others have to say as well.

Publicity 40

Publicity Technology Television Fashion 40

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model.

Content Marketing 60

Content Marketing System Google Data 60

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. I had walked past a sign on the sidewalk, for Alpharetta Cell Phone Repair , a dozen of times over the last year on my way to get a haircut. Content, Local Search and Leads. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

wiredPRworks

AUGUST 2, 2016

The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. Some people are cynical of mobile games as a fashion. Marketers who are more senior can close gaps by taking continuing ed courses and attending industry conferences. What one key finding in the study surprised you most?

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

FEBRUARY 17, 2016

Once we fix those processes – “think like you’re not in marketing/consulting/SEO/processes/whatever” – we can move to this last bit…. Think of industries that have little to nothing to do with you: cars, sodas, electrical wiring, horticulture, cooking, fashion, and exercise. None of those get fixed by marketing.

Industry 0

Industry Creativity System Training 0

Prohibition

FEBRUARY 14, 2023

Influencers can be people from the world of sports, fashion, entertainment or other industries, and companies can choose micro-influencers who have a loyal following to create engaging content. Additionally, tech PR companies can help manage influencer campaigns, develop partnerships, and create contests to engage with customers.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

SEPTEMBER 28, 2010

On why Pepco is on Twitter if it’s not going to use the medium to respond in a timely fashion: “Pepco is on Twitter because that is where many of our customers are. . “The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&#

Social Media 61

Social Media Media Crisis Energy 61

Rock the Status Quo

SEPTEMBER 3, 2014

It’s more fashionable. Many SEO agencies are in similar boats. They can’t sell link-building services quite like they did in the past and SEO best practices have drastically changed, yet clients are still demanding outdated practices PLUS they have to re-build their revenue base. Not usually.

Agency 188

Agency SEO Advertising Advertising 188

Reputation Us

APRIL 22, 2020

Being a good manager of your reputation also requires generating online content, responding to internal and external commentary and utilizing search engine optimization (SEO) techniques. Net Performer Score , Glassdoor ), or detrimental content online, you must act swiftly to prevent vulnerabilities from turning into a reputation crisis.

Publicity 97

Publicity Reputation Internal International 97