Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Shift Communications

APRIL 16, 2015

Distributing a deluge of press releases can also have a detrimental impact on your SEO, especially since Google changed its search algorithm after it saw brands were using releases as an SEO marketing tool. Crazy as it may be, good old fashioned PR strategy sometimes works. So, does this mean the press release is dead?

Fashion 60

Fashion SEO Tools Strategy 60

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 91

Survey How To Reddit Pitching 91

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles.

How To 198

How To Real Estate Web Case Study 198

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. 10. Do you believe Marketing, PR, and SEO will merge into one?

Interviews 28

Interviews Fashion SEO Social Media 28

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. Creativity is back. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. The creative process can’t be automated or scaled well – again, a function of dealing with humans.

Advertising 60

Advertising Advertising SEO Software 60

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Stella Bayles brings you good stuff on new PR, sort of a UK-PR-SEO perspective on things. You want to learn.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

5W PR

NOVEMBER 23, 2021

Today, old-fashioned advertisements stick out like a sore thumb. Companies who want a large following on social media and a good engagement rate can’t rely on old-fashioned methods to accomplish their goals anymore. Influencer Marketing is SEO Friendly. Post Creative Stories. Instagram Influencer Marketing Costs.

Instagram 158

Instagram Publicity How To Social Media 158

ISEBOX

SEPTEMBER 27, 2016

Using good old fashioned humor (where appropriate), a good heart string tug, or in the case of product launches it could use excitement to pull the journalist into reading it. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION). The first paragraph must draw the reader in.

Writing 70

Writing Product Launch Fashion SEO 70

Buzzstream

NOVEMBER 7, 2017

Lifestyle/fashion/celebrity media. The subject contained the three most SEO-friendly words for our type of business ( tech, jewellery, startup) and we quickly managed to engage with a short but prominent business media list of journalists. Those are the guys that stand between the business and the fashion side of companies.

Fashion 48

Fashion Pitching Tools Resources 48

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. We are seeing this process already with the app, Finery.

Trends 59

Trends How To Retail Google 59

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

MaccaPR

OCTOBER 2, 2014

The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search. YouTube SEO Video'

YouTube 54

YouTube Video Web SEO 54

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles.

Real Estate 57

Real Estate How To Web Case Study 57

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. To get inspired, companies can look to other industries for creative ideas, and follow influential accounts on social media.

Strategy 62

Strategy Brand Branding Technology 62

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

wiredPRworks

AUGUST 2, 2016

The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. Some people are cynical of mobile games as a fashion. Marketers who are more senior can close gaps by taking continuing ed courses and attending industry conferences. What one key finding in the study surprised you most?

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

OCTOBER 14, 2010

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Since Debbi was on a bit of a time crunch, one of her team members responded to my questions via email.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 22, 2010

said Evening to me, in a most avuncular fashion. Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. When I opened the door “How’s it going?&#

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. Don B @Donbart Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Or, these days, to click about it in some fashion or other. So people do. And more organizations jump on board. And more people talk.

Twitter 99

Twitter Measurement Facebook Blogging 99