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Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. 5) Growing an audience by acquisition.

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5WPR Recognized as one of the Game Changers in New York’s PR Industry by Clutch

5W PR

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. Communications Strategist, Financial Tech Company Learn more about our team and the services we provide by contacting us today!

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

And was narcissism correlated with the exploding use of digital technology? We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Can technology bring the generations together? It’s a tool of discovery.

Marketing 119
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Pirelli newsroom drives content to success

Presspage

Although in the past the company has also launched fashion projects and engaged in sustainable energy, today, Pirelli is a pure tyre manufacturing company. Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more.

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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. The blend of social media reach and trust in specific personalities can really amplify a campaign. Read on to find out how to craft the best collaboration. Don’t count out influencers for B2B PR.

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Behind the Headlines With Anthony Bianco

Cision

One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. From my spaceship….

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After lockdown: the creative agency market

Stephen Waddington

The solution is an old fashioned one. Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. By comparison, during the 2008 recession GDP shrunk by no more than 2.1%

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