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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. – Write a series or blog together. The blend of social media reach and trust in specific personalities can really amplify a campaign. Read on to find out how to craft the best collaboration.

B2B 191
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Words That Will Drive PR Interest

ImPRessions - Crenshaw Communications

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Buzzwords seem endemic to all industries, but technology may be the worst offender. Often, those are the facts journalists care most about, like financial data, for example. Lose the jargon. .

Pitching 136
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150
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How to Improve Your Social Media Targeting

Cision

Financial -> (Income, Net Wealth). Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Style and fashion. Technology and computing. Hobbies and interests.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter. Platform and Target Audience. SCHEDULE A DEMO.

Brand 135
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Six Steps to Better PR/Media Relationships

ImPRessions - Crenshaw Communications

This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. When the FBI announced that it was hiring technology talent to develop a type of wearable emergency alert system, we went out with a pitch about entrepreneurs who had already done just that.

Media 212
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Behind the Headlines with ProPublica’s Dan Golden

Cision

But she couldn’t afford to go to college, because she was an undocumented immigrant and thus ineligible for federal financial aid. The technology is changing, as are the ways that readers receive information. If you’re skeptical, curious, enjoy writing, and have a social conscience, you should consider a journalism career.