Cision

MARCH 30, 2015

Get the tips you need with our white paper! Just because somebody wrote a piece doesn’t mean that their headline couldn’t improved, or that their photos are optimized for Pinterest or Facebook or Instagram. Get our free PR tech white paper now! Measure your content curation. Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 21, 2015

And unlike Facebook or Instagram, Periscope allows users to send an infinite number of hearts (the equivalent of a Like) should they wish. Click here for our free white paper today! Once your video stream ends, the app displays statistics to help you measure your broadcasting success. Instant Feedback. Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

ReimaginePR

MAY 16, 2016

If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. According to this great article in Forbes , “Measuring something gives you the information you need in order to make sure you actually achieve what you set out to do.”. White paper or ebook downloads. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! My favorite social media platform is…I’m still a Facebook fan—but for clients, I’m also big on Snapchat.

Employee 120

Employee Agency Meeting Strategy 120

Communications Conversations

OCTOBER 13, 2014

Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). How to measure your content (think beyond page views and social signals–think about “engaged time”, visitor loyalty and return visitors).

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

SEPTEMBER 26, 2016

I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post. Facebook , Google , and even Twitter have broad segmentation options to target audiences with your content.

Tools 120

Tools How To SEO Writing 120

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Get our white paper today! Want to know more about the role influencers play in your social media success?

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. I believe that’s because marketers, who tend to fight very hard to drive or own PR (see #9 above), don’t really understand how to properly measure PR … so they fall back on what they do know, or can wrap their heads around. Mary Deming Barber : AVEs. Based in the Washington, D.C.,

Facebook 40

Facebook Community LinkedIn Google 40

Cision

APRIL 20, 2015

When you’re reading a Facebook post and your friends misuse or misspell words, it’s pretty difficult to overlook sometimes. Mistake #9: You aren’t measuring what matters. “Measuring is essential; you are not producing content merely for fun.” “In the first place God made idiots.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

AUGUST 31, 2015

Click here for our free white paper! Monetization means little to a publisher or end-user right now, so we have to have another way to measure how effective a live-streaming video service would be for you to propagate content to your audience. Want to become a live-streaming expert? Many people wonder if justin.tv The others.

Video 120

Video Mobile YouTube Enterprise 120

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Want to make standout content? Emerged/Emerging Trends: Larger and more diverse audiences. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

AUGUST 8, 2016

These have helped me shift my PR habits toward a more strategic, measurable operation. Don’t just push out the first article/course/white paper you think of. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation. They say good things come in 3s, so: 1.

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. The answer – and the title for a white paper accompanying the study – Influencer Grudge Match: Lady Gaga versus Bono! – To that end, at the time, Brian Solis offered this working definition: “Influence is the ability to cause desirable and measurable actions and outcomes.”.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

AUGUST 17, 2017

And Facebook, a popular choice to say the least , offers custom ad targeting segments (pictured below). Measure which verticals are performing best and where you can see the most potential for growth. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Custom Landing Pages.

Marketing 49

Marketing eBook Case Study Comparison 49

Cision

MAY 10, 2016

They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was. Need a measurement makeover? Customer Journeys Take Time.

Measurement 120

Measurement B2B Data Examples 120

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Revisit your segmentation. Reassess technology. Reduce your social footprint.

Measurement 120

Measurement Resources Technology Examples 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Get the latest white paper now!

Travel 120

Travel Technology Airlines Wireless 120

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook is what matters now that social has surpassed search as a traffic source: [link]. Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 19, 2015

This simply means that for any random Facebook Page it is far more likely for you to have one fan than 100,000 fans. Because we can’t sample every person in the world using Facebook, companies sample a population of Facebook users and generalize their datapoints to the entire set of Facebook users. Of course not.

Social Media 120

Social Media Strategy Media Facebook 120

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? Hint: it depends if you want Facebook likes or shares). From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

Cision

SEPTEMBER 8, 2015

McDonald’s experiments with Snapchat filters , JCPenney uses Periscope to live-stream celebrity events , Gatorade tests full page mobile ads on Facebook. But measured by tangible outcomes, email is far more effective. Click here for our free white paper! Online Reviews. Amazon (and most eCommerce platforms).

Communications 120

Communications YouTube Pitching Pinterest 120

Beyond PR

MARCH 17, 2016

If done correctly, according to one study by MarketingSherpa , Facebook ads can generate on average a 450% ROI. Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

OCTOBER 6, 2015

In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). LinkedIn was the most popular (94%) and most effective (66%) social media platform used for distribution, followed by Twitter (87%), Facebook (84%) and YouTube (74%).

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The ability to show our PR efforts are working. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Set goals and KPIs and measurement framework. Sometimes it’ll be a Facebook video with overlay text. June, Illinois. Conduct a gap analysis.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 10) Amy Porterfield. Online Marketing Made Easy. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? How to Get Your First 100 Followers on Twitter, Facebook and Instagram ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

AUGUST 4, 2016

No one wants to see 10 hashtags from Instagram in a Facebook post. By now, almost the entire world is on Facebook it seems, so let’s make sure we are getting it right with these 11 best practices for brands. Remember that people have a greater expectation for visuals on Facebook. Leverage Facebook Live! With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40