Facebook dominates the headlines among Kantar’s most valuable brands in 2022
NewsWhip
JUNE 21, 2022
This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). Facebook is the clear leader among these brands, generating 42 million engagements. And we thought it would be interesting to put our own NewsWhip spin on it.
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