PRSay

JUNE 7, 2023

Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.” His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. Curtis Sparrer is the co-founder and principal of Bospar PR.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Prohibition

JULY 7, 2022

The increased character limit for tweets from 140 to 280 was monumental for Twitter, with users able to exercise more freedom. Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool. LinkedIn engagement soars.

Instagram 118

Instagram Video Twitter Facebook 118

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. And, one of the best things about The Muse? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR for Anyone

MARCH 13, 2024

Despite facing a nightmare scenario at just 16 years old, Cheryl’s determination to turn her life around helped her to write a new story. With practical exercises at the end of each chapter, Cheryl aims to help readers confront their own obstacles and unlock their full potential.

Energy 130

Energy Education System Exercises 130

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). click image for higher resolution).

Internal 96

Internal International Employee Leadership 96

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 185

How To Leadership Interviews Google 185

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. I had to learn all these skills while I serviced my clients.

System 157

System Exercises Groups Training 157

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. 1) How long does it take to write a blog post? While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose. Can you write some short ones? Writing blogs at this volume forces you to develop and improve process.

Study 80

Study B2B Marketing Survey 80

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 25, 2020

PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. This sort of thing isn’t an anomaly.

Marketing 86

Marketing Guidelines Social Media Conference 86

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Each year, the class gets more and more exposure, which has been very exciting.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. The Aesthetics of Text: Writing Readable Blog Posts. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. He explained that Ford had to cut costs so it could transition to electric vehicles.

Employee 87

Employee Real Estate Video Internal 87

Presspage

MAY 6, 2017

And we had to both act out and write down what we would do in our role. I had to write a press release in three minutes, and also a series of tweets and website updates. The statements have been vetted and approved by the university leadership and would only need slight updates if they were ever needed.”

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Land a spokesperson appearance on national broadcast news.

Case Study 60

Case Study Construction Exercises Media Training 60

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative. So they both got it! One will determine the other.

Strategy 88

Strategy Analysis Small Business Measurement 88

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. It was a great exercise very early in my career. How long have we been writing press releases, calling somebody the leading provider of X. In terms of training our teams.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . As it is on the web, our paths have crisscrossed occasionally over the years.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

PR 20/20

JUNE 9, 2020

We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. Finally, we were ready to write! We had the full leadership team review and test the website and flag any issues in a shared Google Drive document. PR 20/20 Mission : W e help our clients grow.

Web 60

Web Internal International Storytelling 60

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. With accountability, public figures are responsible for the truth, or lack of truth, in what they say, write, and publish. A person who is libeled can, of course, always seek legal action. And what if the person who libels them has no assets?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

MaccaPR

APRIL 12, 2016

Sure these folks can all write. Get It in Writing. Find outlets for having fun, exercising, volunteering and eating right. Self-mastery is one of the cornerstones of successful leadership. And yeah, they have good media skills. They can put a great plan together. I now hit the road only when absolutely necessary.

Travel 48

Travel Exercises Corporate Internal 48

Waxing UnLyrical

FEBRUARY 17, 2016

Writing and development is being sold across markets for far less than it once was. Think of industries that have little to nothing to do with you: cars, sodas, electrical wiring, horticulture, cooking, fashion, and exercise. Most of all, he wants to leverage writing to improve the world.

Industry 0

Industry Creativity System Training 0

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Melissa Agnes

MAY 14, 2015

If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. However, after experiencing this process, I highly recommend this exercise to every communication professional out there. I’m not one to write out an entire script.

How To 185

How To Crisis Management Crisis Exercises 185

Ethical Voices

JANUARY 22, 2024

Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account. Influence is leadership. I asked him about it, how do you correlate this to what we did with your leadership team? And if it’s a thoughtless, cruel, or oversight on our part, then we’ve done damage to trust.

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts .

Marketing 88

Marketing B2B Interviews Content Marketing 88

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

PRSay

JUNE 28, 2022

Investing even half a day for a tabletop crisis exercise can prove eye-opening about how communication can go off track and who will need to be involved in setting it straight. Before crisis-related press conferences, communication rehearsals are necessary but often neglected. in Dallas.

Conference 182

Conference Crisis Training Public Affairs 182

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. Cassidy writes: “A study by Hubspot and Outbrain offers data about what’s working now. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking.

Writing 84

Writing Google Meeting Airlines 84