Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

5W PR

FEBRUARY 15, 2025

Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement. This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership.

Brand 78

Brand Branding Storytelling Exercises 78

Melissa Agnes

APRIL 16, 2018

Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. This exercise will help you spark discussions and gain necessary awareness. This type of exercise offers more than a traditional tabletop.

Internal 133

Internal International Crisis Exercises 133

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 187

How To Leadership Interviews Google 187

PRSay

OCTOBER 13, 2020

You held leadership positions as a PRSSA member at Otterbein. In addition to serving as secretary and vice president of my PRSSA Chapter, I held leadership positions within my sorority and with the college Panhellenic Council, and was also part of a women’s leadership group started by the dean of students.

Meeting 148

Meeting Leadership Exercises Groups 148

PRSay

JUNE 28, 2018

Do you feel like you’re running in circles trying to develop new ideas for your organization or clients? Is your boss pressuring you and your team to make a breakthrough? Do you want to develop something really cool that pushes the edge?

Exercises 101

Exercises Creativity Radio Interviews 101

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Planning the Drill Start with detailed objectives for each exercise. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test. There were critics on both sides — those convinced that shareholder interest should remain the only corporate priority, and those who dismiss the whole thing as an empty PR exercise.

Leadership 156

Leadership Corporate Energy Government 156

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Sword and the Script

MAY 12, 2015

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. The post The Steep Mental Exercise of Child’s Hill appeared first on Sword and the Script.

Exercises 60

Exercises Training Newspapers Sports 60

5W PR

MARCH 17, 2025

For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. Regular testing of detection capabilities through red team exercises validates your early warning system’s effectiveness. When incidents occur, speed and accuracy matter equally.

Crisis 78

Crisis System Analytics Analysis 78

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. That means getting enough sleep, eating well, exercising and participating in other activities that nurture their emotional and spiritual self.

How To 193

How To Crisis Employee Resources 193

Melissa Agnes

MAY 23, 2016

I’ve seen consultants try to use fancy terms when helping an organization develop their governance model – things like “Crisis Leadership Team” or “Crisis Action Team” – but taking this approach, in my experience, is not very practical. 2- Each stakeholder group should have representation at the crisis management table.

Crisis Management 176

Crisis Management Government Crisis How To 176

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). But many will consider linking to a piece of thought leadership on your site that the executive authored. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JUNE 25, 2024

You can feel it in the tone of so many of those thought leadership posts on LinkedIn, in presentations, talks, articles, and blog posts. I even hesitate to say this is a proper diagnosis, it’s more of an exercise in critical thinking. It’s not every team, or every marketer, or even every time. Yet it is pretty pervasive.

B2B 174

B2B Marketing Exercises Sports 174

PRSay

NOVEMBER 13, 2022

Influencers and mentors — people to look up to — show you that you can,” he said of representation in leadership and beyond. You have to be able to exercise some form of talent or provide some sort of service to repeat over and over to develop consistency.”. “We don’t want people to just be seen; we want them to be seen doing well.

Film 179

Film Exercises Sports Leadership 179

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? A good exercise to help set some realistic PR goals is to start at the end of the coming year and ask where leadership would like to be at that point. Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison B2C International 136

Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation.

Crisis 179

Crisis Crisis Management Brand Branding 179

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. As a result, however, companies are becoming polarized, as opposing points of view clash.

Employee 178

Employee Survey Policies Corporate 178

Deirdre Breakenridge

JANUARY 2, 2020

The FEEL First Test not only evaluates your ability to FEEL, in every area of the model, and in different settings, but it also recommends exercises to increase your level of FEEL. In 2020, I’m on my way to FEEL Mastery, which is the highest range of scores you can achieve. And, so my roadmap begins and yours can too.

Exercises 204

Exercises Video Interviews Communications 204

Prohibition

MARCH 27, 2020

Huthwaite International thought leadership podcast: Mastering Negotiations. For example, when you’re driving, exercising or working you can’t read an article or a feature – but you can listen to a podcast. Because of this, they are often much more accessible. This is why the trend of podcasts is growing.

Leadership 62

Leadership Exercises Trends YouTube 62

PRSay

AUGUST 10, 2020

I’ve written in the past about walk and talk meetings, taking Zoom calls while exercising, or riding your stationary bike while watching (or giving) a webinar. Today, I am talking about a different form of exercise: This is about your mental well-being. Being present for our health.

Exercises 179

Exercises Television Meeting Energy 179

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. No differentiation.

Pitching 205

Pitching Agency International Internal 205

PRSay

APRIL 11, 2019

In the work I do as a mentor and leadership coach, I see over and over again how hard we are on ourselves. Here are some exercises to inspire healthy improvement in both ourselves and in others. “Everything in moderation,” she said with a little sparkle in her eye. We all have things we would like to improve.

Exercises 155

Exercises Leadership Instagram LinkedIn 155

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun. million in 2008 and 18.6 million in 2018.

How To 137

How To Education Exercises Newspapers 137

Onclusive

JUNE 23, 2022

Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first. Let’s take a look at a few different areas and opportunities for cross-functional synergies. Your strategy is the roadmap for achieving these goals and objectives.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

ImPRessions - Crenshaw Communications

MAY 24, 2018

17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. The more you exercise those creative muscles, the stronger they become. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174

Melissa Agnes

FEBRUARY 3, 2015

Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. The unpredictability of this new digital landscape. Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

SEPTEMBER 12, 2017

A perfect opportunity to exercise this is by attending the webinars that PRSA is offering this month on ethics. 14; “ The Ethical Expectations of Leadership ” will be held Sept. Even though we might feel like we have a lot under our belt already, we still have much to learn.

Ethics 117

Ethics Education Exercises Leadership 117

Wadds Inc.

OCTOBER 9, 2022

The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession. Strategic Planning and Crisis Preparedness report you’ll find a strategic planning exercise that we have undertaken for an independent creative or professional services agency based in the UK.

Creativity 118

Creativity Agency Enterprise Exercises 118

Deirdre Breakenridge

SEPTEMBER 9, 2019

Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. Taking the time to understand the details of someone’s situation is the first step toward compassion and walking in someone else’s shoes.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

JUNE 23, 2021

Exercise regularly. Use tabletop crisis exercises to expose executives to different ransomware scenarios and force them to think through the myriad technical, operational and reputational questions they will confront in an actual crisis.

Crisis 146

Crisis Insurance Insurance Exercises 146

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. The public relations industry has an uneasy relationship with the Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60