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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

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Why Public Relations Is King During A Crisis

Onclusive

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise.

Crisis 464
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Thought Leadership Podcast: Huthwaite International’s Mastering Negotiations

Prohibition

Huthwaite International thought leadership podcast: Mastering Negotiations. For example, when you’re driving, exercising or working you can’t read an article or a feature – but you can listen to a podcast. Because of this, they are often much more accessible. This is why the trend of podcasts is growing.

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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

Do you feel like you’re running in circles trying to develop new ideas for your organization or clients? Is your boss pressuring you and your team to make a breakthrough? Do you want to develop something really cool that pushes the edge?

Exercises 101
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The Steep Mental Exercise of Child’s Hill

Sword and the Script

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. The post The Steep Mental Exercise of Child’s Hill appeared first on Sword and the Script.

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Meet Board of Directors Nominee Jennifer Day, APR

PRSay

You held leadership positions as a PRSSA member at Otterbein. In addition to serving as secretary and vice president of my PRSSA Chapter, I held leadership positions within my sorority and with the college Panhellenic Council, and was also part of a women’s leadership group started by the dean of students.

Meeting 148