ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. And, one of the best things about The Muse? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. He explained that Ford had to cut costs so it could transition to electric vehicles.

Employee 86

Employee Real Estate Video Internal 86

Presspage

MAY 6, 2017

And we had to both act out and write down what we would do in our role. I had to write a press release in three minutes, and also a series of tweets and website updates. The statements have been vetted and approved by the university leadership and would only need slight updates if they were ever needed.”

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. You can’t all be leaders here.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . As it is on the web, our paths have crisscrossed occasionally over the years.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Ethical Voices

JANUARY 22, 2024

Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account. Influence is leadership. I asked him about it, how do you correlate this to what we did with your leadership team? Listen to the full interview, with bonus content, here. And then, lastly, be a good steward of your trust.

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. Cassidy writes: “A study by Hubspot and Outbrain offers data about what’s working now. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

FEBRUARY 3, 2012

cause that Allison Fine created, set up and then invited me to join her Pinterest board of the same name , as an exercise in “Pinactivism.” Nancy Schwartz has been writing a series on Komen’s “ busted brand.” Perhaps they did, and were shot down by senior leadership… I don’t know.

Policies 111

Policies Nonprofit Crisis Communications Financial 111

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. It is simple: participants first write their ideas without discussion on Post-it notes. Raf recently also got interviewed about this in the Wag The Dog Podcast. Writing a blog post? For example: writing a blog post. Failure demand.

How To 60

How To Software System Employee 60

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Check out the full interview, with bonus content, here. . I’m easy to find.

Ethics 78

Ethics Employee Communications System 78

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. That’s where you come in.

Government 131

Government Conference Education Exercises 131