Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. But harmony is possible, says renowned Wharton Professor Stew Friedman. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Sword and the Script

MAY 17, 2022

Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Technology today is both more complicated and more important to business – so there’s simply more riding on such decisions. Sales complexity continues to grow.

B2B 111

B2B Study Survey Comparison 111

PRSay

JUNE 23, 2021

Exercise regularly. Use tabletop crisis exercises to expose executives to different ransomware scenarios and force them to think through the myriad technical, operational and reputational questions they will confront in an actual crisis. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 141

Crisis Insurance Insurance Exercises 141

Stern + Associates

NOVEMBER 28, 2023

Dunn’s investigations at UBC’s Social Cognition and Emotion Lab, affectionately called “The Happy Lab,” focus on how to optimize scarce resources – such as time, money and technology – to enhance happiness in life and at work. Happiness ROI: Giving Money vs. Receiving It The common saying is that money can’t buy happiness.

Employee 117

Employee Financial Resources Construction 117

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Adapting This is an interesting area in which some organisations have shown strong leadership. There’s been a huge wave of innovation in health and technology.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. And don’t pretend you don’t have competitors. No differentiation.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. A good place to start is with your own content.

Survey 101

Survey Report Media B2B 101

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home. Hybrid models demonstrate trust.

Employee 148

Employee Exercises Study Meeting 148

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 85

Survey Marketing Exercises Study 85

Melissa Agnes

FEBRUARY 15, 2015

In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. The story of how they did this, how they proactively leveraged technology and the art of story telling to successfully achieve this mission is fascinating and inspiring.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI to date is almost entirely an exercise in statistical probability, and it works with words or sets of words but not concepts.

Communications 91

Communications Viral Case Study Exercises 91

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Positioning your organization as the voice of credibility and leadership requires relentless effort and commitment. Step 2: Understand your stakeholders.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PR in High Definition

AUGUST 31, 2022

In this new working world of ours, with the significant shift towards remote/flexible working, serious questions have arisen as to how to communicate effectively within your team, in multiple locations, via the myriad technological platforms we now have at our disposal. When my wife saw my results, the cry of ‘that’s what I’ve been saying!’

Internal 62

Internal International Communications Exercises 62

PRSay

SEPTEMBER 21, 2020

We have every right to feel the way we feel and to exercise our right to peacefully protest. As a result of the rapid spread of digital technologies, we’re being forced to face it — face what has happened, and is happening, to Black and poor people in this country who are often viewed as powerless.

System 157

System Conference Exercises Resources 157

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? This piece on emerging technologies written for a supply chain trade is a great example. If you want to deliver an engaging article, don’t sell.

B2B 136

B2B Guidelines Writing Pitching 136

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. Twitter is beginning to exercise these responsibilities. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Melissa Agnes

FEBRUARY 16, 2016

Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Let me explain. How to identify the proper communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Another approach is to systematically probe and brainstorm around the primary opportunity or obstacle and potential routes to a solution. Now What?

Strategy 88

Strategy Analysis Small Business Measurement 88

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!]; This will help bridge the science and art of social media.

Social Media 40

Social Media Media Exercises Education 40

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. So I went into restaurant technology [as VP of Marketing at Toast ], which was very different. Q: How did you decide on the ideal marketing technology stack?

Marketing 74

Marketing SEO Trade Shows Technology 74

PR in High Definition

APRIL 9, 2019

They’re not large splashy names, but brands known for solid quality and disruptive technology. Similarly, it’s crucial to revisit this exercise from time to time – companies have lives of their own and what makes them different can change depending on factors like leadership, office space and commercial proposition.

Communications 48

Communications Exercises Fashion Newspapers 48

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. The real answer: to further your leadership ability. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something. What is that you ask?

Ethics 77

Ethics Radio Education Exercises 77

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. Either they’re selling the technology to other companies or are injecting it into what they do. I really like telling stories. It’s a challenge and I love it.

Ethics 105

Ethics Data Training Agency 105

PR in High Definition

JANUARY 23, 2020

Leadership team. It’s especially important to do this exercise when your organisation is going through change – which is pretty much all the time, right? Make sure you ask them: What their goals are in attracting and retaining people? How they want to be seen as an employer?

Reputation 48

Reputation Handbook Exercises Groups 48

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. The point is to create trust and demonstrate expertise.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Shift Communications

FEBRUARY 19, 2016

This is a good exercise to do annually as your business goals evolve. Manager, Marketing Technology. Starting with a skill gap analysis determines what training you’ll need for your 10x Marketer. By aligning the necessary skills with the business goals your organization, you set yourself up for greater success. Katie Lioy.

Marketing 60

Marketing How To Training Analysis 60

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term.

Strategy 40

Strategy Marketing Internal International 40

Karen Freberg

JUNE 14, 2018

Yes, sometimes leadership expects you to create miracles and pull rabbits out of your magic hat. Okay, some of these are out there truths – but the key thing to note here is this: Social media is a field where you do have to be agile, and be the best advocate you can be for the profession to leadership. For me, this is exercise.

Social Media 43

Social Media Media Community Sports 43

Prohibition

DECEMBER 13, 2021

Technological crisis. A technological crisis is a massive problem within a business that is created by technology. This is a fundamental part of a successful response, this component includes six important tasks, which are as follows: planning and organising; crisis training ; equipping; exercising; reviewing and improving.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 There were points when I thought the whole endeavour was just a huge exercise in procrastination. As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

Cision

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. MP: Hone in on your skills in every way possible.

Sports 245

Sports Agency Industry Creativity 245

Melissa Agnes

MAY 14, 2015

If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. However, after experiencing this process, I highly recommend this exercise to every communication professional out there. Creating my title.

How To 185

How To Crisis Management Crisis Exercises 185