Stern + Associates

OCTOBER 12, 2023

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. and he’s advised PwC on climate technologies. and he’s advised PwC on climate technologies.

Energy 62

Energy Technology Government Financial 62

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 156

Journalism Public Affairs Ethics Technology 156

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

NewsWhip

MARCH 13, 2024

These updates can include automation and leveraging technology. Avoid Being Baited : Exercise discretion in responding directly to questionable sources. Develop a Response Plan : Establish a comprehensive response plan outlining escalation procedures, processes for providing updates, assigned responsibilities, and scenario-based logic.

Brand 147

Brand Branding Crisis Exercises 147

5W PR

MARCH 28, 2022

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced. Technology is making headway to address challenges around food insecurity. Technological developments are a crucial factor in bringing about a holistic approach to health.

Exercises 88

Exercises Technology Government System 88

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. PR pros must exercise caution to avoid unintentionally perpetuating biases in their messaging or targeting. Download the AI compliance checklist for PR pros now. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

PRSay

JUNE 23, 2021

Exercise regularly. Use tabletop crisis exercises to expose executives to different ransomware scenarios and force them to think through the myriad technical, operational and reputational questions they will confront in an actual crisis. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 146

Crisis Insurance Insurance Exercises 146

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years.

Publicity 105

Publicity Tools Exercises Ethics 105

Wadds Inc.

OCTOBER 9, 2022

Strategic Planning and Crisis Preparedness report you’ll find a strategic planning exercise that we have undertaken for an independent creative or professional services agency based in the UK. We have focussed on the Wadds Inc. customer persona of a small and medium sized enterprise (SME).

Creativity 118

Creativity Agency Enterprise Crisis 118

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 172

Exercises Education Case Study Nonprofit 172

Stern + Associates

NOVEMBER 28, 2023

Dunn’s investigations at UBC’s Social Cognition and Emotion Lab, affectionately called “The Happy Lab,” focus on how to optimize scarce resources – such as time, money and technology – to enhance happiness in life and at work. Happiness ROI: Giving Money vs. Receiving It The common saying is that money can’t buy happiness.

Employee 117

Employee Financial Resources Construction 117

Stephen Waddington

MARCH 4, 2021

Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. In the shift from home working, we’ve overlaid a load of process and technology to make up for the lack of direct interaction. I miss boundaries. It works but it is exhausting.

Energy 177

Energy Survey Exercises Creativity 177

Onclusive

JUNE 23, 2022

And while traditionally, PR has been thought of in terms of the “top of the funnel”, or the Attract, Connect and Engage stages, with today’s technology like Onclusive we can measure the impact of communication all the way through Convert. Let’s take a look at a few different areas and opportunities for cross-functional synergies.

Strategy 195

Strategy Marketing Measurement eBook 195

5W PR

APRIL 30, 2023

To honor Mental Health Awareness Month 2023, a fitness brand can promote exercise benefits. Likewise, a technology company and a mental health organization can raise awareness and reduce stigma through a mental health awareness campaign. A food brand could highlight the significance of healthy eating for mental wellness.

Marketing 88

Marketing Resources Exercises Education 88

Contently - Strategy

JANUARY 14, 2020

Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. First, we use our StoryBook content strategy technology to identify the websites, social networks, content topics, formats, and channels most likely to engage our target audience.

Strategy 128

Strategy Exercises Content Marketing Energy 128

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Deirdre Breakenridge

NOVEMBER 24, 2015

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. At the same time, we agreed that exercising Creative PR is both valuable and a necessity today. Organizations need communication professionals who have a raised creative quotient.

Creativity 150

Creativity Community Exercises Storytelling 150

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Who should be involved in this exercise?

Crisis 203

Crisis How To Exercises System 203

Practical Law Construction

JULY 16, 2020

That does them a disservice: they involve innovative technologies and the development of sustainable infrastructure solutions. The interface of those technologies with the allocation of risk for design and construction can present interesting and knotty contractual issues.

Exercises 52

Exercises Construction Analysis Technology 52

Shift Communications

DECEMBER 9, 2014

To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Do this exercise with your own data! Vice President, Marketing Technology. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

PRSay

APRIL 8, 2020

We are fortunate that we have many technological resources at our disposal that help to make work and team meetings possible,” Stansell says, citing workplace software products like Google, Microsoft and Zoom, as well as Slack and Facebook. Being the best version of yourself.

How To 192

How To Crisis Employee Resources 192

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI to date is almost entirely an exercise in statistical probability, and it works with words or sets of words but not concepts.

Communications 107

Communications Viral Case Study Exercises 107

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home. Hybrid models demonstrate trust.

Employee 148

Employee Exercises Study Meeting 148

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. There’s been a huge wave of innovation in health and technology. Practitioners should be working with stakeholders in their organisation to evaluate its situation.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

MAY 17, 2022

Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Technology today is both more complicated and more important to business – so there’s simply more riding on such decisions. Sales complexity continues to grow.

B2B 114

B2B Study Survey Comparison 114

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

5W PR

MARCH 2, 2020

The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). With the changing demographic and growing influence of younger generations, departments within companies will need to exercise more collaboration and communication. Content Marketing.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

PR in High Definition

MARCH 27, 2024

Crisis comms is not a box ticking exercise, and a plan should not sit on a shelf gathering dust. Stressful situations can impact articulation and make even the most unwavering spokesperson fluster, so prepare base responses in advance, stick to them, and update them as and when necessary. Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

PR in High Definition

AUGUST 31, 2022

In this new working world of ours, with the significant shift towards remote/flexible working, serious questions have arisen as to how to communicate effectively within your team, in multiple locations, via the myriad technological platforms we now have at our disposal. When my wife saw my results, the cry of ‘that’s what I’ve been saying!’

Internal 62

Internal International Communications Exercises 62

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established.

Brand 71

Brand Branding B2B Exercises 71

The Hoffman Agency

MAY 25, 2023

From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Disconnect from technology. Know your limits. Knowing your limits is crucial in the PR world for maintaining a healthy work life.

Communications 36

Communications Exercises Creativity Technology 36