Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. A good place to start is with your own content.

Survey 102

Survey Report Media B2B 102

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo. Now What?

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Melissa Agnes

FEBRUARY 16, 2016

Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Twitter, Facebook, an investor or internal website, etc.)? Let me explain.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PR in High Definition

APRIL 9, 2019

They’re not large splashy names, but brands known for solid quality and disruptive technology. Internal Communications: Cockroaches tend to have small, close-knit teams, where Unicorns grow fast and departments can be quite decoupled from each other. Here’s a run-down of the most common ones.

Communications 48

Communications Exercises Fashion Newspapers 48

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. Twitter is beginning to exercise these responsibilities. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Prohibition

DECEMBER 13, 2021

Technological crisis. A technological crisis is a massive problem within a business that is created by technology. This is a fundamental part of a successful response, this component includes six important tasks, which are as follows: planning and organising; crisis training ; equipping; exercising; reviewing and improving.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Both internal and external factors should be addressed in this regard.”.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Daily intensive exercise. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. Except for when I exercise, I stopped watching TV.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. After all, affecting change is much about leadership and sharing a clear vision. You need to make sure this exercise stays valuable. Foster a learning culture.

How To 60

How To Software System Employee 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. Just as consumers have learned to exercise their buying clout, so have large advertisers. They make the case. Principles are important, but so is context.

Corporate 149

Corporate Policies Privacy Construction 149

Deirdre Breakenridge

JANUARY 3, 2018

E = Exercise. The interviews with business leaders are eye-opening. I was fascinated with the story about Issy Sharp and how he was able to take a different approach expanding the Four Seasons Hotel internationally. Then, there’s A.G. Lafley, who served as President and CEO of Proctor & Gamble. which is extremely liberating.

Crisis 0

Crisis Journalism Hotels Case Study 0

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications.

Ethics 78

Ethics Employee Communications System 78

PRSay

SEPTEMBER 14, 2017

Entertainment, technology, manufacturing, nonprofit. I would propose an alternative: Exercise bravery in silence. APR, is the internal communications manager at The Cosmopolitan of Las Vegas and an independent PR consultant. Independent practitioner, corporate spokesperson, agency account executive. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

PRSay

OCTOBER 28, 2020

“We seem to think that we are the first people this happened to — that couldn’t be farther from the truth,” said Jankowicz, who studies the intersection of democracy and technology in Central and Eastern Europe as the Wilson Center’s Disinformation Fellow. That’s where you come in.

Government 132

Government Conference Education Exercises 132

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164