PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Read on to learn why PR writing in the way to go. Achieve Instant Exposure.

Writing 61

Writing SEO Local Advertising 61

PR Fuel

OCTOBER 27, 2020

Below, we give 10 awesome press release examples and discuss why they work so well. Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. If you struggle with this, then research some well-written examples or hire a professional. The Well Written Press Release.

Examples 52

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The Proactive Report

MARCH 27, 2020

Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. If you have skills other businesses could use, make them available online.

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Crisis How To Small Business Social Media 225

PR Fuel

MAY 5, 2022

To have your news release reach the right people, you must write for your target audience. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. The Importance of PR to Small Businesses.

Small Business 101

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Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. JobHero – Job Description Examples : Explore a collection of real job descriptions across various industries for inspiration.

Employee 87

Employee Small Business Resources Insurance 87

Solo PR Pro

FEBRUARY 13, 2024

For example, a client comes to you and wants Tier 1 coverage for 50% less than your standard rates in the next three weeks. Set the tone in writing A comprehensive contract is your first line of defense. Find an attorney who works with solos or small businesses and have them draft a templated contract for you.

Financial 83

Financial Banking Ethics Small Business 83

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” Most small business owners cannot afford a PR firm. You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Finally, you need to know how to find the right journalist. ” Just like that.

Publicity 130

Publicity Pitching System Small Business 130

Beyond PR

APRIL 20, 2017

For example: if you know your cat food customers don’t shop based on price because organic cat food tends to cost more, you probably won’t win any sales by focusing on the fact that yours is the most affordable of all organic cat food. Consider What Will Make People Buy Your product may have tons of benefits.

Writing 45

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Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales.

Survey 144

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PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? The Underlying Purpose.

Writing 52

Writing Small Business Product Launch Engineering 52

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. These articles often prove to be less generic, consist of more detail and have more actionable/relatable examples. Form a bond.

Content Marketing 134

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Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Garrett Public Relations

AUGUST 27, 2023

Here’s an example.) Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? appeared first on Garrett Public Relations.

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PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Transcript.

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Ethical Voices

NOVEMBER 20, 2023

One specific example is really hard. I have some examples in that space that I would like to highlight. So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I struggled with this question. It brings me back.

Ethics 91

Ethics How To Survey Interviews 91

Cision

JUNE 30, 2015

For example, #smallbiz is one you can use if your content’s geared toward small businesses, and #contentmarketing is also popular. I’ve found great people to follow in the marketing and small business space there, and find that they’re a really supportive crowd on social media. Earn Shares With Social Buzz Club.

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PR Fuel

JANUARY 24, 2022

For example, if your audience comprises college students, use a persona that speaks directly to them. The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching. You also need to set a realistic, time-based goal.

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Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. Graham identifies two main reasons why founders resist manually recruiting users: a mix of shyness and laziness and the belief that small initial numbers cannot lead to significant growth. Southwest Airlines. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”. but removed the backlink (boo!). (It’s

SEO 130

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Solo PR Pro

JULY 27, 2021

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. Trying to write content for an About page can feel daunting, but it doesn’t have to be!

Social Media 131

Social Media Writing Tools Examples 131

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. For example, you may decide to circle all the barriers that received four or more votes. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

PR for Anyone

MARCH 16, 2022

Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. it needs to be based on a story. Everything has a story. What is yours?

Storytelling 130

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ImPRessions - Crenshaw Communications

APRIL 24, 2018

Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Companies in related industries can also make great influential partners. The worst thing that happens is they say no. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Solo PR Pro

MAY 27, 2022

As small business owners, we have some control over how we spend the moments in our day. Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element. This could be, for example, paying the bills. The good news? You change.

How To 68

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Onclusive

JUNE 14, 2017

Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

PR Fuel

FEBRUARY 9, 2021

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. Writing Services. Economical Pricing.

Writing 68

Writing Internal International Small Business 68

Sword and the Script

NOVEMBER 23, 2019

The survey also broke average budgets out by size, with large businesses, with 1000 or more employees investing $405,000; medium-sized businesses with 100-999 employees investing $213,000; and small businesses with 1-99 employees investing: $81,500. How long does it take to write the average blog post?

Content Marketing 136

Content Marketing Study Blogging Marketing 136

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

ReimaginePR

JULY 11, 2016

So how do other small businesses master this art? Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. At this point you’re probably thinking, Susan, I barely have enough time to write a blog post a month.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. A prime example of Augmented Reality aiding to enhance the customer experience is Sephora recently developed application called ModiFace.

Trends 70

Trends Ethics Survey Data 70

PR Fuel

AUGUST 19, 2021

Be ready to answer critical questions such as what your business does and why you want media coverage in your pitch. Most importantly, learn how to write a press release and customize your message to suit every report’s personality to increase the chances of getting a response. Interact With the Journalists’ Work.

How To 105

How To Media Pitching Report 105

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). How do you make the topic fun and interesting? Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

JUNE 12, 2018

For example, if you have a clothing website geared toward families with small children, you’ll probably be able to cluster messages based on sizing (and increasing in sizing as the years go on). First, it can help you manage a lot of data about a lot of different people. Keep scrolling to find out.

Mobile 65

Mobile SEO Small Business Analytics 65

PR for Anyone

DECEMBER 14, 2021

Don’t write this long stuff. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Just tell them what it is. Make it short. Make It Sweet.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

DECEMBER 7, 2021

Who writes about your industry for this publication. You need a great hook. You need a subject line. You need them to want to read what that newsworthy story idea is and then you’ve got to find the right journalists. Use Google. It’s really that easy if you follow the simple steps.

Publicity 130

Publicity Video Pitching System 130

ImPRessions - Crenshaw Communications

MARCH 7, 2017

But there are plenty of people writing, blogging and podcasting about how to learn. You can make some assumptions about a target audience – Netflix tapping into millennials, for example – but robust research will help define your true targets. Learn from the masters. Not everyone is a natural storyteller. Yes, they do.!

Storytelling 149

Storytelling Data Insurance Insurance 149

PRSay

JANUARY 6, 2021

We even write emails with more thought. Take L’Oréal, for example. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We protect meetings from “Zoom-bombings” and give “elbow bumps.” Audiences, craving authenticity, are calling out brands when they smell hypocrisy.

Communications 197

Communications Viral Fashion Public Affairs 197