PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Read on to learn why PR writing in the way to go. Achieve Instant Exposure.

Writing 60

Writing SEO Local Advertising 60

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales.

Survey 149

Survey Software B2B Pitching 149

Buzzstream

MAY 15, 2024

When ideating content to pitch for link building, the content needs to be appealing to those who can actually give you links (not just appealing to your readers.) When pitching, never lie. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g.,

Google 71

Google SEO Tools Pitching 71

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. Be valuable. Use Google.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

MARCH 16, 2022

Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. So, really think about before you post, before you pitch, before you do anything.

Storytelling 130

Storytelling Media Video YouTube 130

PR Fuel

AUGUST 19, 2021

The best journalists to contact are ones that cover topics about your industry or are relevant to your business. It ensures that you only pitch your story to reporters with high chances of being interested. Go for bloggers or reporters who focus on your business size, sector, or city. A pitch is, in most cases, sent via email.

How To 105

How To Media Pitching Report 105

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

PR Fuel

JANUARY 24, 2022

For example, if your audience comprises college students, use a persona that speaks directly to them. The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching. You also need to set a realistic, time-based goal.

Creativity 110

Creativity Data Measurement Product Launch 110

Solo PR Pro

JULY 27, 2021

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. Trying to write content for an About page can feel daunting, but it doesn’t have to be!

Social Media 131

Social Media Writing Tools Examples 131

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. For example, you may decide to circle all the barriers that received four or more votes. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

PRSay

JANUARY 6, 2021

We even write emails with more thought. Take L’Oréal, for example. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. The company posted , “Speaking out is worth it.

Communications 198

Communications Viral Fashion Public Affairs 198

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. PR FOR ANYONE. The system works!

Pitching 130

Pitching Television Media Real Estate 130

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? The more personal you make your emails, whether they’re first time “come join us” messages or the 100 th message you’ve sent to a business owner across the state, the more likely the recipient will read them.

Survey 45

Survey Company Customer Service Small Business 45

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 67

Publicity Small Business Advertising Advertising 67

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch. I’d love to talk.

Media Relations 40

Media Relations Media Pitching Small Business 40

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MAY 9, 2017

I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!). But even if someone pitches a topic near what you’re looking for, I encourage you to still be picky.

Blogging 61

Blogging How To Small Business Guidelines 61

Contently - Strategy

OCTOBER 1, 2018

When the Harvard Business Review spoke with the publishers of The Independent, they learned that not only did the paper save money after the switch, they sold more print editions. As an account manager, I had over 1,000 small business clients, all of which received “scalable sales initiatives” from me and my teammates.

Marketing 111

Marketing Google Newspapers Print 111

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) Ever wonder how someone like myself, for example, is always in the press in places like Forbes, Rolling Stone, and Coin Telegraph?

Publicity 52

Publicity Video Pitching Google 52

Cision

SEPTEMBER 14, 2015

Write bullets, not novels. When preparing for an interview, write down the raw data point and find a way to make it more relatable. For example, if someone asks about the weather, an appropriate response is “Sunny and 85 degrees.”. A common question that trips executives up, Brad says, is “What does your business do?”

Interviews 120

Interviews How To Media Media Training 120

Beyond PR

OCTOBER 31, 2017

Take Advertising Value Equivalency (AVE), for example. Knowing, for example, that your recent social media campaign influenced your target audience more than the press release you issued can spur you to put more attention into social media for future campaigns. And so we continue to use legacy systems that no longer serve.

Measurement 65

Measurement Media System Small Business 65

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Bad Pitch Blog

DECEMBER 30, 2006

When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. If one person learns how not to be a dumb ass when dealing with a reporter or a client, it was worth writing the book.

Pitching 40

Pitching Small Business Insurance Insurance 40

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. d) make a decision.

Corporate 60

Corporate Communications Web Creativity 60

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources. This might be why.

Pitching 167

Pitching Infographics Small Business Media Relations 167

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. You should not, for example, fire your agency just because they’ve been in business for 25 years.

Print 100

Print Media Pitching Writing 100