Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.”

Technology 98

Technology Data Analysis Internal 98

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward.

Consumer 195

Consumer Publicity Media Analysis 195

PR in High Definition

AUGUST 29, 2023

It also depends on who you’re speaking to and their understanding of the technology and terminology. It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. Breaking down technology jargon Beginning my journey in tech PR, I was flooded with jargon that I had to decipher.

Technology 62

Technology Communications Case Study Software 62

5W PR

AUGUST 2, 2023

But advancements in sleep technology can make a difference. This type of sleep technology monitors factors like sleep duration, sleep quality, and sleep stages. These sleep technology devices can help individuals relax, drown out background noise, and improve overall sleep quality.

Technology 78

Technology System Exercises Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. I don’t concur with every example Manjoo cites (since when was Bill Gates considered charismatic?),

Technology 165

Technology Leadership Privacy Trends 165

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. Media Coverage. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Real-Life Example on YouTube Check out this insightful YouTube video showcasing AI’s impact on PR: [YouTube Link] 11.

Publicity 59

Publicity Privacy YouTube Analysis 59

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. A new Wadds Inc.

Publicity 105

Publicity Policies Training Engineering 105

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience.

Mobile 334

Mobile Advertising Advertising Trends 334

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. Technology and artificial intelligence Conversations are moving away from the bottom line and towards the triple bottom line –profit, people, and the planet. This can turn any campaign into a crisis.

Ethics 178

Ethics Publicity Enterprise Groups 178

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Agility PR Solutions

FEBRUARY 20, 2020

Technology is rapidly changing how everything in the world operates. For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations. The post PR and technology—how can you improve your work performance?

Technology 86

Technology Resources Examples Industry 86

Shift Communications

MARCH 28, 2016

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. So, where does public relations fit in?

Technology 60

Technology Publicity Marketing Software 60

Presspage

MARCH 15, 2023

AI has long been a promising development, but not very tangible for the larger public. Twitter is filled with hilarious examples of AI errors and fake news. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better.

Technology 78

Technology Creativity Storytelling Communications 78

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience. 1) A Difference in Communications Goals.

Technology 129

Technology Study Communications Survey 129

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 143

Software Tools Ethics Privacy 143

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Software Media Analytics 397

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Publications . If you’ve been quoted in any publications, share the links to them with an introductory sentence. Current events and timely coverage.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Insist on examples. Examples are not only demonstrative, but they’re often visual. Be curious.

How To 310

How To Transportation Software Employee 310

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

Analytics 141

Analytics Google Creativity Publicity 141

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

Technology 60

Technology Crisis Communications Pitching Software 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

PR professionals can use ChatGPT to gain a competitive edge, but it’s important to understand the limitations to the technology. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Earning media coverage in multiple reputable publications can increase the likelihood of being cited as a trusted source by virtual assistants. FAQ pages, for example, are very useful. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The top PR challenges during the Coronavirus What has challenged public relations the most during the Coronavirus?

Study 133

Study Publicity Survey Internal 133

Flack's Revenge

APRIL 13, 2022

He is an authority, and is often doing reviews, roundups and vendor briefings (see below for some examples). Examples of Frank’s Briefings and Reviews. So check out the podcast as Frank does a great job of covering a complex and diverse arena in less than 45 minutes. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Farming is not really my beat, but these are perfect examples of factories on wheels. Whenever I can tie the technology to an actual use case, the result is a winning story.

Technology 56

Technology Meeting Automotive Media 56

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Google PageRank is an example of the former. Making it a Verb, Playing Bigger. How did they do this?

Case Study 266

Case Study Marketing Software Technology 266

Shift Communications

AUGUST 9, 2016

If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. First, don’t panic.

Technology 60

Technology Marketing Tools Customer Service 60