Prowly

NOVEMBER 14, 2023

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility.

Examples 118

Examples Media Reputation Brand 118

Prowly

DECEMBER 18, 2023

At a time when crises arise on all sides – from your company actions to TikTok challenges – formulating crisis management strategies in public relations is a must.

Crisis Management 104

Crisis Management Examples Crisis Strategy 104

Agility PR Solutions

NOVEMBER 29, 2023

Well-thought-out CTA buttons, especially those that take into account the size and orientation of the visitor’s screen, are […] The post Crafting an effective CTA button: 9 best practices—and 9 great examples appeared first on Agility PR Solutions.

Examples 179

Examples Marketing Publicity 179

Prowly

SEPTEMBER 27, 2023

A partnership press release is a public relations document issued by businesses to announce a significant collaboration with another entity. It represents a strategic tool that allows businesses to formalize and publicize their alliances, collaborations, or joint ventures. What is a partnership press release?

Examples 104

Examples Writing How To Tools 104

Prowly

SEPTEMBER 13, 2020

As a result, many public relations tactics that generated results in the past have been rendered obsolete. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.

Examples 248

Examples Technology Brand Branding 248

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104

Examples Writing Crisis How To 104

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. Here are two practical examples of using real-time data to react and pivot to media trends. The post Why Public Relations Is King During A Crisis appeared first on Onclusive. This is where the eyeballs are — this is where the attention is.

Crisis 464

Crisis Publicity Exercises Trends 464

Prowly

MAY 18, 2021

Press releases are a cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them. The post How to Format a Press Release in 2021 (w/ Examples) appeared first on Prowly Magazine.

Examples 196

Examples How To Strategy Publicity 196

Ronn Torossian

MARCH 9, 2021

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. For example, with public relations focusing on a company’s reputation, certain strategies can be […].

Reputation 195

Reputation Publicity Tools Examples 195

Prowly

OCTOBER 28, 2020

The post Company Press Kit: Examples & Guidelines from PR Experts appeared first on Prowly Magazine. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts.

Guidelines 223

Guidelines Examples Company Writing 223

Agility PR Solutions

OCTOBER 25, 2022

The post 5 Halloween-themed email examples to get inspired appeared first on Agility PR Solutions. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue.

Examples 155

Examples Brand Branding Marketing 155

Newsfile

AUGUST 17, 2023

By Melissa Strle Education press release examples from around the world will help you learn how to spread your education news to an ever-increasing and competitive global education marketplace. Subjects of Education Press Release Examples We’ve published and compiled 15 education press release samples for you to view.

Education 98

Education Examples Nonprofit Policies 98

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Look at magazine covers for great hook examples. New” is the key word.

Publicity 331

Publicity Television Local Pitching 331

Prowly

AUGUST 27, 2020

The post Media Pitching 101 – Tips & Examples to Get Coverage appeared first on Prowly Magazine. Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it.

Examples 197

Examples Pitching Media Publicity 197

Agility PR Solutions

JULY 11, 2022

Social media is one of the most important tools in a public relations professional’s toolkit. The post 4 examples of essential tech for PR appeared first on Agility PR Solutions. It helps you connect with journalists, build relationships with influencers, and reach your target audience directly.

Examples 94

Examples Tools Social Media Technology 94

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity Video 130

Agility PR Solutions

JANUARY 8, 2024

No matter how functional or pretty you believe your website to be, if your target audience disagrees, you won’t achieve your desired results. […] The post 8 tips for designing your website with the ideal customer in mind (with examples) appeared first on Agility PR Solutions.

Examples 105

Examples Brand Branding Marketing 105

Agility PR Solutions

DECEMBER 2, 2021

The post People-based adaptive marketing—4 examples of success appeared first on Agility PR Solutions. Hackathons are events that bring together internal teams—sometimes with start-ups or outside talent to collaborate—and create new applications that are either consumer-facing or internally focused ways of automating intelligence […].

Examples 156

Examples Marketing Internal International 156

Agility PR Solutions

FEBRUARY 23, 2022

The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions. What customers really want in these situations is to be reassured that the company cares about them […].

Customer Service 163

Customer Service Examples Social Media How To 163

Stephen Waddington

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. Here are some examples. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 190

Publicity Study Public Affairs System 190

Prowly

JUNE 3, 2020

The post 10 Corporate Social Responsibility Examples You Should Know appeared first on Prowly Magazine. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%. That’s […].

Corporate 188

Corporate Examples Company Publicity 188

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward.

Consumer 195

Consumer Publicity Media Analysis 195

Prowly

OCTOBER 12, 2020

The post How to Maximize PR Outreach (with Expert Tips, Tools & Examples) appeared first on Prowly Magazine. Here’s when PR outreach (also referred to as media outreach) comes in. I asked PR experts to shed some light on the meaning of PR outreach, along with […].

Examples 196

Examples Tools How To Media 196

Institute for Public Relations

APRIL 25, 2023

This blog is based on the original study in the Public Relations Journal. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?

Publicity 138

Publicity Journalism Crisis Study 138

Prowly

NOVEMBER 4, 2020

The post How to Write a Media Pitch Email Subject Line to Get Noticed (w/ Examples) appeared first on Prowly Magazine. With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch.

Examples 239

Examples Pitching Writing How To 239

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Meeting 334

Agility PR Solutions

OCTOBER 4, 2021

This information can help clients develop publicity that will be more appealing […]. The post Neuromarketing’s impact on engagement—4 examples of how it’s used appeared first on Agility PR Solutions.

Examples 105

Examples Brand Branding Publicity 105

Agility PR Solutions

AUGUST 9, 2023

By embracing […] The post Unraveling greenwashing: 3 examples of why authentic environmental commitment matters appeared first on Agility PR Solutions. Strategies to shield individuals include actionable steps, third-party certifications, and government regulations.

Examples 78

Examples Government Tools Strategy 78

Agility PR Solutions

JUNE 3, 2021

The post Identifying your corporate responsibility: 3 examples of why it’s important appeared first on Agility PR Solutions. But increasingly, companies are recognizing that corporate responsibility goes beyond your employees, customers, or […].

Corporate 157

Corporate Examples Employee Company 157

Agility PR Solutions

MAY 25, 2023

Read on to […] The post Dissecting the media pitch: Best practices to follow, and 5 examples to emulate appeared first on Agility PR Solutions. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it.

Examples 110

Examples Pitching Media Writing 110

Critical Mention

SEPTEMBER 24, 2020

Here are four examples of earned media that have had a huge impact on different industries and movements this year. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. In today’s digital age, earned media can take many different forms.

Examples 130

Examples Transportation Media Tourism 130

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next? PR FOR ANYONE.

Publicity 130

Publicity Pitching Video System 130

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. For example, is it broadening audiences? It is important for the public to pair realistic stories and lives to the given product or service. Or, is it straight monetary growth?

Publicity 208

Publicity How To Storytelling Crisis Management 208

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 111

Ethics Industry Publicity Analysis 111

Landis PR

AUGUST 22, 2023

San Francisco Symphony Peninsula Open Space Trust Save the Redwoods League World Wildlife Fund Project Open Hand AIDS Walk San Francisco San Francisco LGBT Center The Trevor Project Zimbabwe AIDS Treatment Assistance Project The post Corporate Giving – Leading by Example appeared first on Landis PR.

Corporate 52

Corporate Examples Community Groups 52

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52