Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 24, 2015

Both examples show how complicated the term “fair use” has become and the power behind the purpose factor. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Cision

JANUARY 18, 2018

Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

Cision

JANUARY 9, 2018

Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Contently - Strategy

AUGUST 22, 2019

Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Take the brand’s annual back to school report for example. The post 5 Incredible Examples of Content Marketing From Banks and the Finance Industry appeared first on Contently.

Banking 107

Banking Content Marketing Examples Industry 107

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR Job Coach

OCTOBER 31, 2013

For example, if you wrote copy for an online annual report or the script for a mini documentary, provide the direct “hot” link in the description of the accomplishment. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story.

How To 249

How To Skype YouTube Construction 249

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Create a distinctive and authentic tone of voice.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Rock the Status Quo

NOVEMBER 3, 2014

THE PITCH This example of a bad pitch came in just this morning. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Contently - Strategy

AUGUST 23, 2024

For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.” Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Create your pillars and subtopics Brand pillars are key to focusing your content.

Strategy 71

Strategy SEO Infographics Meeting 71

Cision

MAY 29, 2017

To understand what content discovery is all about, let us review some examples. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. This helps users to find content that’s most suitable for them. Offer Variety. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. The e-book isn’t designed to blatantly promote a product, but if, for example, you’re trying to get more subscribers to your email marketing platform, the e-book could provide best practices in email marketing.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Cision

MAY 5, 2017

examples being [link] and [link] ). But how frequently do institutional investors actually visit? This is a fairly common cost-to-value discussion we have with IROs when moving their IR website onto our IR Room platform.

Infographics 120

Infographics Comparison Financial Study 120

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is now being fueled by the omnipresence of digital content. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

MARCH 1, 2025

For example, when GG.BET partnered with Natus Vincere (NAVI), they created custom content that highlighted team members’ personalities while naturally incorporating betting elements. Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces.

Education 78

Education Analysis Measurement Infographics 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A brand of business software with a security benefit can take advantage of news surrounding a cybersecurity hack or flaw, for example, to promote its superiority.

Strategy 193

Strategy Reputation Infographics Banking 193

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Other great examples of this? If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

JUNE 16, 2017

COMPANY REBRAND EXAMPLE. The company also strived to be more transparent with its “Our Food, Your Questions” campaign, which included behind-the-scenes videos and infographics explaining its production process and allowed customers to have their questions answered in real-time by employees. Requirements. About Us page. New images.

Communications 250

Communications How To Telecommunications Employee 250

5W PR

FEBRUARY 22, 2025

For example, when discussing military drone technology, PR teams highlight how these systems help protect service members’ lives and improve battlefield awareness rather than detailing the intricacies of their operating systems. Successful PR strategies focus on real-world applications and benefits rather than technical specifications.

Publicity 78

Publicity Privacy Technology Ethics 78

Melissa Agnes

MARCH 19, 2015

For example, Anthem didn’t take the necessary precautionary measures and it turned out that 80 million of their stakeholders’ confidential information was hacked. Check out our infographic to find out what to do to protect your mobile device … and your identity!” Do NOT make the same mistake that Anthem made.

Crisis 157

Crisis Data Strategy Banking 157

Rock the Status Quo

NOVEMBER 19, 2014

Here are a few examples of insanely successful decks. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy?

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Contently - Strategy

SEPTEMBER 5, 2024

It builds your brand’s authority and credibility A fintech case study gives you the chance to show examples of how your products and services solve complex problems. To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Cut transaction times in half?

Case Study 52

Case Study Study Storytelling Infographics 52

Inbound PR

JULY 24, 2020

One such example are the Barcelona Principles. Infographic]. There's also been a lot of effort put in from the PR industry itself to solve this problem. They were first introduced by AMEC in 2010 and recently got their third refresh. Let's take a look at them: Barcelona Principles 3.0

Measurement 117

Measurement Infographics Examples Industry 117

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Contently - Strategy

FEBRUARY 8, 2024

Visual Content Creation Examples Exploring the various forms of visual content can reveal powerful ways to engage your audience. Here, we’ll cover the most common types of visuals used by content marketers, plus visual storytelling examples. It provides the foundation upon which compelling visual storytelling is built.

Storytelling 52

Storytelling Examples Infographics Viral 52

Cision

APRIL 27, 2015

For example, if you want content to have a longer shelf life, Krista recommends Pinterest. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? Krista used Starbucks as an example to illustrate her point.

Social Media 120

Social Media Pinterest Media Infographics 120

Contently - Strategy

AUGUST 15, 2024

For example, “Increase website conversions by 10% before the end of the fiscal year” is a better goal than “Get more conversions.” For example, a makeup company might have a goal of increasing awareness of a new sustainable makeup line. From there, outline your specific goals, making sure they’re measurable and achievable.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

FEBRUARY 29, 2016

At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie.

Communications 120

Communications How To Infographics Print 120

Inbound PR

JANUARY 20, 2021

With Customer Success still being a relatively new and sexy job , how to measure it is not as clear cut as it is in Sales for example. I recently spotted two infographics about metrics to measure Customer Success ROI that I want to go over today. Customer Success is also a lot more about relationships than it is about numbers.

Measurement 116

Measurement Infographics Examples Company 116

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Infographics are also easy to save and share, making them more accessible for buyers to reference again and again.

Examples 52

Examples eBook Infographics Analytics 52

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. For example, a sports bar might promote viewing parties and special menus for different events. Think about how your business can relate to the event.

Media 130

Media Pitching Local Training 130