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Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Or where they’re buying them? Zach Burrus.
The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: ‘I Quit!
For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. One way I do this is by having students create infographics around a given topic. For example, in one class I had them create an infographic about the four-step PR campaign process. Plus, it can span a couple platforms.
of proposals see higher engagement from visuals such as infographics and original images. . Offer examples and stories. Examples are very powerful in any sales situation. The best examples tell a story of how you helped a client or investor meet their goals, and they’re likely to be memorable. Data has shown that 41.5%
For example, political polls and sources vary depending on the media outlet. What does “ Data ” tell you about your topic? Do you have your stats ready to share? Do your stats match the stats that the media outlet has offered and are they credible sources? Fox News shares one set of poll numbers and CNN will share another.
SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Here are some real-life examples from SaaS brands. Then, sort by Referring Domains.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
Both examples show how complicated the term “fair use” has become and the power behind the purpose factor. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .
Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Instead, use the roundup as an opportunity to summarize each media mention and link to it.
Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it?
A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.
Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.
By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. billion in U.S.
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Let’s get into it.
Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Take the brand’s annual back to school report for example. The post 5 Incredible Examples of Content Marketing From Banks and the Finance Industry appeared first on Contently.
For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content.
For example, if you wrote copy for an online annual report or the script for a mini documentary, provide the direct “hot” link in the description of the accomplishment. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story.
The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Create a distinctive and authentic tone of voice.
THE PITCH This example of a bad pitch came in just this morning. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources.
For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.” Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Create your pillars and subtopics Brand pillars are key to focusing your content.
To understand what content discovery is all about, let us review some examples. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. This helps users to find content that’s most suitable for them. Offer Variety. Think again.
Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. The e-book isn’t designed to blatantly promote a product, but if, for example, you’re trying to get more subscribers to your email marketing platform, the e-book could provide best practices in email marketing.
examples being [link] and [link] ). But how frequently do institutional investors actually visit? This is a fairly common cost-to-value discussion we have with IROs when moving their IR website onto our IR Room platform.
PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is now being fueled by the omnipresence of digital content. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.
For example, when GG.BET partnered with Natus Vincere (NAVI), they created custom content that highlighted team members’ personalities while naturally incorporating betting elements. Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces.
Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A brand of business software with a security benefit can take advantage of news surrounding a cybersecurity hack or flaw, for example, to promote its superiority.
Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Other great examples of this? If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling.
COMPANY REBRAND EXAMPLE. The company also strived to be more transparent with its “Our Food, Your Questions” campaign, which included behind-the-scenes videos and infographics explaining its production process and allowed customers to have their questions answered in real-time by employees. Requirements. About Us page. New images.
For example, when discussing military drone technology, PR teams highlight how these systems help protect service members’ lives and improve battlefield awareness rather than detailing the intricacies of their operating systems. Successful PR strategies focus on real-world applications and benefits rather than technical specifications.
Here are a few examples of insanely successful decks. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy?
It builds your brand’s authority and credibility A fintech case study gives you the chance to show examples of how your products and services solve complex problems. To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Cut transaction times in half?
One such example are the Barcelona Principles. Infographic]. There's also been a lot of effort put in from the PR industry itself to solve this problem. They were first introduced by AMEC in 2010 and recently got their third refresh. Let's take a look at them: Barcelona Principles 3.0
For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging.
For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. .
Close behind are e-books (67%), infographics (66%), and blog posts (66%).” For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage. PR offers more bang for the content buck.
Visual Content Creation Examples Exploring the various forms of visual content can reveal powerful ways to engage your audience. Here, we’ll cover the most common types of visuals used by content marketers, plus visual storytelling examples. It provides the foundation upon which compelling visual storytelling is built.
For example, if you want content to have a longer shelf life, Krista recommends Pinterest. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? Krista used Starbucks as an example to illustrate her point.
For example, “Increase website conversions by 10% before the end of the fiscal year” is a better goal than “Get more conversions.” For example, a makeup company might have a goal of increasing awareness of a new sustainable makeup line. From there, outline your specific goals, making sure they’re measurable and achievable.
At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie.
With Customer Success still being a relatively new and sexy job , how to measure it is not as clear cut as it is in Sales for example. I recently spotted two infographics about metrics to measure Customer Success ROI that I want to go over today. Customer Success is also a lot more about relationships than it is about numbers.
For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Infographics are also easy to save and share, making them more accessible for buyers to reference again and again.
For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. For example, a sports bar might promote viewing parties and special menus for different events. Think about how your business can relate to the event.
For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.) ” Do prioritize.
Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Some examples include: How to Build an Email List With Facebook. QuickSprout’s blog is also heavily referenced as a leading expert in marketing and is chock-full of real-world examples. Create a social media content calendar.
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