Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Take the brand’s annual back to school report for example.

Banking 111

Banking Content Marketing Examples Industry 111

Cision

NOVEMBER 24, 2015

Both examples show how complicated the term “fair use” has become and the power behind the purpose factor. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Video 120

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

Sword and the Script

FEBRUARY 3, 2018

Despite the title, these ideas are high value, which is pretty clear in her first example about data: “Look no further than Under Armour’s acquisition of mobile apps MyFitnessPal and MapMyFitness to see this business benefit in action. 3) Rising influence of creative in content marketing. We test everything to see what works.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Flo from Progressive Insurance is an excellent example. For ideas, consider the following tips.

Industry 222

Industry How To Insurance Insurance 222

Prohibition

MAY 14, 2024

The ‘image expansion’ tool that is already available for Meta ads has had an update, now allowing Advantage+ creative to expand static posts in reels, making your content fit each format. From an image creation perspective, Advantage+ can now create image variations based on your own uploaded ad creative.

Advertising 62

Advertising Advertising Social Media B2B 62

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Costco is the perfect example of a company that is obsessed with crafting a great culture.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. Examples of this include: Maps. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. For example, if you’re Coca-Cola, you might suggest Tom Hanks. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. Take Ikea, for instance.

Exercises 52

Exercises Brand Branding Airlines 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Examples of top-tier publications include: The Guardian. I’ve produced an example below, to show my methods. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

JULY 17, 2024

Reason 4: Mental agility moves your audience Novelty in marketing storytelling enhances cognitive functions like problem-solving, decision-making, and creativity. Presenting unique ideas stimulates creativity, inspiring your audience to explore their own creative thinking. Use infographics to present data visually.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Buzzstream

MAY 19, 2022

For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. The most common example of this tactic in play is the “statistics” keyword (as you saw in the examples above.) My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared.

How To 71

How To SEO Google Examples 71

Contently - Strategy

JULY 10, 2024

Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). Today’s golden-ticket keywords may land you on page ten of SERP purgatory tomorrow. Absolutely!

Analysis 52

Analysis How To Content Marketing SEO 52

ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. Many also look for over-the-top creativity or that unique “something.” ” Do prioritize. And we don’t mean just a spreadsheet of titles and due dates.

B2B 168

B2B Video Exercises Infographics 168

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. ” Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

SEPTEMBER 5, 2024

It builds your brand’s authority and credibility A fintech case study gives you the chance to show examples of how your products and services solve complex problems. To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Cut transaction times in half?

Case Study 52

Case Study Study Storytelling Infographics 52

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” For example, a makeup company might have a goal of increasing awareness of a new sustainable makeup line.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. [link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). 1 ranking in the latest U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Buzzstream

JUNE 14, 2024

Check out the example below of how ZipRecruiter is getting mentioned in the AI Overview and then cited as a source below: So, by providing unique data in your content, you put yourself in the best position to rank and get links and exposure over time. So, let’s look at some examples of how brands do this to improve their SEO.

Digital PR 62

Digital PR SEO Pitching Google 62

5W PR

SEPTEMBER 7, 2021

That’s why for companies that are looking to increase their odds of standing out for journalists, it’s important to send them a creative and newsworthy piece of content, which will be a part of the initial pitch. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

5W PR

DECEMBER 7, 2019

For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that a product is high quality. Creative PR campaigns can make a brand truly stand out in the alcohol industry, broadening its appeal to a larger number of people.

Brand 78

Brand Branding Creativity Consumer 78

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. You can see an example of my recent work on a similar post in [Publication]. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. In the example above, I lean on Google. This piece would [quick recap].

Pitching 87

Pitching Infographics Survey Resources 87

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Google Fusion Tables.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Google Fusion Tables.

Data 120

Data Tools Google Examples 120

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

ImPRessions - Crenshaw Communications

JULY 18, 2017

For example, when constructing a question for a survey for a property developer, resist phrasing a question with subjective language like “Most renters are willing to pay extra for onsite amenities; how do you feel? Beware of the client who wants to survey his own customers or conduct a website poll. Avoid leading questions. .

Survey 136

Survey How To Construction Data 136

Cision

SEPTEMBER 9, 2016

Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Think about how you can share your news in a creative way. Be careful not to be too promotional. Multimedia. Today’s audiences are overwhelmed by text.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Shift Communications

JANUARY 2, 2019

For example: Increase leads by 20%. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Objectives must be specific and measurable. Make the goal actionable. Research & Insights.

Analysis 95

Analysis Infographics International Internal 95