Contently - Strategy

AUGUST 23, 2024

For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.” Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Create your pillars and subtopics Brand pillars are key to focusing your content.

Strategy 72

Strategy SEO Infographics Meeting 72

5W PR

MAY 20, 2025

The healthcare media landscape requires a specialized approach – one that balances technical accuracy with compelling storytelling while adhering to strict regulatory requirements. Include multimedia assets like images, video, or infographics to support the story. Measure results consistently to optimize your approach over time.

Media Relations 78

Media Relations Healthcare Media Privacy 78

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It builds your brand’s authority and credibility A fintech case study gives you the chance to show examples of how your products and services solve complex problems.

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

FEBRUARY 22, 2025

For example, when discussing military drone technology, PR teams highlight how these systems help protect service members’ lives and improve battlefield awareness rather than detailing the intricacies of their operating systems. Successful PR strategies focus on real-world applications and benefits rather than technical specifications.

Publicity 78

Publicity Privacy Technology Ethics 78

Prowly

APRIL 23, 2025

Examples? And all of that is supported by real-world examples that illustrate how strategic PR can drive meaningful business outcomes. Activities like media coverage, storytelling, and reputation management help shape how audiences perceive a brand. For example, sudden increases in brand mentions. Leverage visuals.

Measurement 104

Measurement Brand Branding How To 104

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. For example, can you take the reader into the room when the executive team arrived at a decision? For example, can you identify a “hero” in your story? Find the story behind the news.

Employee 151

Employee Communications Storytelling Corporate 151

Remote PR Jobs

MARCH 27, 2024

Seamless transitions between sections ensure a compelling storytelling experience. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Break down the case study into manageable sections such as the challenge, strategy, execution, and results.

Case Study 130

Case Study Study Writing How To 130

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook. See the example below. Infographics are your key language elements here. That’s a different kettle of fish entirely. Visual content is the key here.

Social Media 100

Social Media Media Infographics Pinterest 100

Remote PR Jobs

MARCH 27, 2024

Use charts, graphs, and infographics to make your results visually compelling and easy to digest. Seek Inspiration with Recent PR Campaigns Explore examples of stellar PR case studies for inspiration: Visa: Establishing Visas voice in the world of NFTs and crypto commerce Dove: D ove turned its back on beauty filters. Here's why.

Case Study 130

Case Study Study Writing How To 130

5W PR

AUGUST 23, 2024

Whether through personal anecdotes, case studies, or fictional scenarios, storytelling enables the audience to connect with the material on a deeper level. For example, a blog post about the benefits of meditation could become more engaging by sharing a personal story about overcoming anxiety through meditation.

Education 78

Education Infographics Case Study Exercises 78

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Others may want visual content, such as video and infographics. For example, you can use data points like these to measure success: First-touch attribution.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Another example is the meme-like image series created by H&R Block. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Use examples. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching B2B Infographics Study 140

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. For example, a sports bar might promote viewing parties and special menus for different events. Think about how your business can relate to the event.

Media 130

Media Pitching Local Training 130

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Ishmael's Corner

JUNE 21, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Unconventional Official “Sponsors” for 30-year Anniversary appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup.

Storytelling 106

Storytelling Groups Communications Publicity 106

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. For example, you can add: Behind the Scenes. Infographics. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Imagery adds greater context and clarity to your words.

Blogging 120

Blogging How To Infographics Writing 120

Contently - Strategy

MARCH 5, 2024

Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. Take the brand’s annual back-to-school report , for example. Implementing storytelling into B2B content programs has shown to be an effective strategy for connecting with readers.

Financial 52

Financial Content Marketing Examples Banking 52

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Marketwired

JANUARY 5, 2016

For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. Be a storyteller – a smart one. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Think: the “I-want-to-do,” “I-want-to-go,” and “I-want-to-buy” impulses). Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Press Releases Are Old News.

Reputation 120

Reputation Branding Brand Product Launch 120

Contently - Strategy

JULY 17, 2024

5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Sword and the Script

JUNE 4, 2019

For example, much to my dismay, I’ve noticed RSS subscriptions, customizable URLs, iFrames, and multimedia storage have all been chipped away in the last couple of years as Cision has ingested the code. Learn more: report registration page ; PR News infographic. In my observation, Cision has been removing PRWeb functionality.

Software 117

Software Reddit Marketing Survey 117

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 81

Travel Tourism Industry Publicity 81

Buzzstream

MAY 12, 2025

Gini Dietrich: So let’s say I’m going to use a really simple example just to demonstrate this. Create infographics, create YouTube shorts, do things that are going to amplify it to the people who already know who you are, and then let them share it with their audiences too. What does cross-channel amplification look like?

SEO 83

SEO Digital PR Study Google 83

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier.

B2B 158

B2B Marketing Survey Software 158

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. Examples of this include: Maps. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

JANUARY 30, 2015

Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. There are many examples similar to Rosetta Stone. What specific evidence, for example bigger budgets, do you see of that? . We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. One example of this: we’re doing a lot more internal communications and brand culture work than ever before, with all three of those factors at play.

Media Relations 97

Media Relations Media Social Media Internal 97

Communications Conversations

APRIL 4, 2016

Take Kohl’s, for example. But, as an example, this highlights the current state of a decent amount of large-company newsrooms. They’re thinking about it as a key storytelling device. They include infographics. Another example: Here’s the media play–check out the bottom of each post.

Corporate 60

Corporate Strategy Pinterest Web 60