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How To Hire The Best PR Firm For You

PR Insiders

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Breaking news events are a good example. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get. Happy publicizing!

Radio 78
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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Here are some ways in which writing for PR differs from being a journalist, how to make it work. What are you writing about? You report the facts.

Writing 294
Insiders

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What Is the Purpose of a Press Release? Plus, How to Pick the Best Press Release Distribution

PR Fuel

Newspapers have less influence, and we can be our own publishers, right? If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. How do you get the attention of that newspaper’s reviewer? Watch Your Budget.

How To 98
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Pitching the Local Media – Tips from the Pros

PR for Anyone

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ How do you prefer to be pitched?

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Back to School Media Pitches

PR for Anyone

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. Transcript. It is the end of August.

Pitching 130
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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. For example, you might want to announce an upcoming trade show or conference.

Writing 82
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences.