Study says influencers that turn off social media comments aren’t very influential
Sword and the Script
SEPTEMBER 3, 2024
Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” Of course, choosing the right influencer is a prerequisite. How was the research conducted? “We
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