Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185

Pitching Survey Video Examples 185

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. The royals are in a battle to stay relevant so they have to use social media.”

Social Media 60

Social Media Interviews Media YouTube 60

The Hoyt Organization

APRIL 23, 2024

Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Thought leadership events keep on giving.

Case Study 390

Case Study B2B Study Interviews 390

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Prohibition

MAY 9, 2023

In recent years, we’ve seen this develop to now be utilised as a tool to drive awareness of some of the most well-known events across the world, such as The Met Gala and Coachella. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location.

Skype 72

Skype Interviews Facebook How To 72

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Looking for a quick rundown of major current events? The NewsWorthy .

Sports 332

Sports Radio Retail Advertising 332

Communications Conversations

MAY 11, 2022

2 – Ask 4-5 key employees to “cover” big company events. One of the most over-rated tactics in all of social media marketing has to be the employee advocacy program. 3 – LinkedIn Live interviews with your recruiters. I’m thinking about companies like Sleep Number, a former client of mine.

LinkedIn 60

LinkedIn Social Media Company Brand 60

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Every organization has issues and every social media manager needs to know these issues and public perceptions before creating their social program. had to offer.

Social Media 150

Social Media Trends LinkedIn Media 150

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Beauty PR can amplify these experiences through virtual events and engaging content.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” Prepare your spokesperson for virtual interviews. So marketers, be sure to rehearse interviews with your spokesperson so that they can recover mid-conversation if needed.

Interviews 71

Interviews Skype Radio Pitching 71

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

Stern + Associates

NOVEMBER 13, 2023

Global Events Are Impacting Executive Visibility More Than Before To say the least, it was an eventful year when it came to hot-button political events and global upheaval. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected.

Trends 116

Trends Communications Conference Leadership 116

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Critical Mention

NOVEMBER 18, 2018

Her business model is built on two key parts: behind the scenes with a range of consulting and strategy to full social media management and as a digital correspondent, producing on-camera talent for engaging social content. Q: Which aspect of social media do you think is most important today? SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

PR for Anyone

SEPTEMBER 8, 2021

Start on social media and be “social.” Always be prepared for your media interview. Know who is interviewing you. Know who is interviewing you. See what kinds of things they’re posting on social media. Build a relationship with a journalist. Comment when relevant.

Television 221

Television Pitching Interviews Radio 221

MaccaPR

AUGUST 10, 2020

Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? What’s your take on virtual trade show events? For me, it’s too early to know how effective virtual events and digital trade shows will remain. Don’t just focus on channels. I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

Tools 130

Tools How To Publicity Interviews 130

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Industry participation Get actively involved with the B2B tech community.

B2B 78

B2B Strategy Communications Case Study 78

The Stalwart Blog

MAY 31, 2016

Prior to every event, I not only worked to obtain the media list in an effort to make outreach efforts to press attending the event to organize interviews, but I also aimed to capture all relevant hashtags to ensure we’re including the appropriate content in our social media posts. What did I come across?

Instagram 60

Instagram Interviews Social Media Meeting 60

ImPRessions - Crenshaw Communications

JULY 30, 2020

You find yourself sending calendar invites to your friends for social events so you don’t overbook yourself. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .

Privacy 308

Privacy Conference Advertising Advertising 308

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

5W PR

APRIL 11, 2023

Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. To plan a successful event, the company must select an appropriate venue and invite relevant stakeholders such as investors, analysts, and media personnel.

Publicity 88

Publicity Financial Banking Social Media 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media.

Sports 85

Sports Television Advertising Advertising 85

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Reading her books in prison had a real impact on me.

Interviews 105

Interviews Ethics Government Internal 105

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. The Impact of Social Media on Mental Health The impact of social media on our mental health, particularly on younger generations, is another factor that cannot be ignored.

Exercises 130

Exercises Social Media Television Comparison 130