ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!

Hotels 200

Hotels Local Interviews Viral 200

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. Stories and events can emerge on Reddit days or weeks before they break into mainstream awareness. As Yara Silva, Group Head of Social told us: . “We Understand public opinion .

Reddit 117

Reddit Viral Community Local 117

NewsWhip

SEPTEMBER 17, 2019

The BBC climbed back into the top three thanks to its coverage of world events. We’ve seen local stories go hyper-viral before, as the most shared story in Q1 was a warning about a suspected predator in an unspecified area in Texas. Let’s look at the data. The top websites in August 2019. This time we see it for Chicago.

Viral 138

Viral Web Facebook Local 138

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

Beyond PR

SEPTEMBER 7, 2016

Events as huge as the Olympics come with a special set of challenges. How can you take advantage of the numerous opportunities these events present for furthering your brand, while avoiding a large-scale crisis? So what does it take to get your brand ready for an event like the Olympics? You can’t force something to go viral.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. billion to $9.1

Film 131

Film Viral YouTube eBook 131

PR for Anyone

MAY 4, 2022

It went viral because it looked like big worms. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Have some fun. I’d love to connect.:

Pitching 130

Pitching Media Financial YouTube 130

Business Wire

OCTOBER 30, 2017

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. How about a gift guide with ideas for aging parents and grandparents? Once your holiday season is over it will be time to measure the success of your work.

Infographics 153

Infographics Travel Product Launch Video 153

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. These events should be centered on performing “random acts of kindness” that don’t appear overly scripted. The American Backlash Will Be Real. citizens working and traveling abroad with greater disdain.

Company 114

Company Viral Travel Corporate 114

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. This year’s event was Saturday, October 11th.

Storytelling 199

Storytelling Reddit Video Creativity 199

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

MARCH 27, 2018

million for future events, they are “precisely the type of self-confident, socially aware teens poised to change the gun-control debates across the nation.” Hogg has worked as a stringer for a local paper, and it showed. ” was the rallying cry, and it promptly went viral. Why have they been so successful?

Interviews 200

Interviews Groups Storytelling Social Media 200

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. Here are a few that have proven to work: Infuse Your Campaign with Comedy.

Viral 78

Viral Transportation Hotels Travel 78

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process?

Radio 60

Radio Local Meeting Journalism 60

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. 68% of smartphone owners use their phones occasionally to follow breaking news events.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

APRIL 18, 2023

This content will include anything from short documentaries, to livestreamed events. Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many.

Video 62

Video Sports Brand Branding 62

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . The men’s teams had access to a state of the art weight room, catered meals, and P.C.R COVID-19 tests to ensure their safety.

Sports 148

Sports Comparison Viral Crisis 148

Wildfire

MARCH 8, 2018

Waterstones , dedicating its homepage to just female writers, alongside other events and pop-ups. Smirnoff’s ‘ Equalizing Music ’ initiative, which raises the profile and exposure of women musicians around the world following the trending of the #GrammySoMale viral hashtag after Alessia Cara was the only female winner.

Internal 45

Internal International Viral Local 45

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. In the case of Rainbow Play Systems, it not just a single event or day, but rather the aggregate overtime.

Marketing 113

Marketing System Viral Insurance 113

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Embed from Getty Images.

Marketing 78

Marketing Viral Consumer Agency 78

Bad Pitch Blog

JUNE 25, 2014

A scan of current events this morning brought me to a news story angering me enough that I didn''t need my morning coffee. Couple Killed After Posting Sunset Picture to Instagram To be clear, it''s not the (tragic, local news) story that aggravated me. Sites like Buzzfeed , Upworthy and Viral Nova are pretty polarizing.

Instagram 72

Instagram Viral Web Analytics 72

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. They host birthdays, open play and other events. Every product can’t go viral or generate a lot of word-of-mouth buzz. It’s a common understanding that storytelling is an effective way to share ideas.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Buzzstream

AUGUST 28, 2019

This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. This analysis looked at the usage trends and associated the peaks with events in the media that correspond to it. What is the sentiment of certain topics on Twitter?

Survey 98

Survey Data Comparison Analysis 98

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In Meet people where they are. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Can you prepare for a possible viral social media disaster? Here or there?

Conference 103

Conference Social Media Crisis Crisis Management 103

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Embed from Getty Images.

Marketing 48

Marketing Viral Consumer Agency 48

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. It could be accidents. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. By contrast, the networker that shows up at those events and consistently engages genuine business conversations, will wind up with relationships over time that lead to new contacts and new business opportunities.

Mobile 60

Mobile Survey Marketing B2B 60

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. CEO of Likeable Local. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. . — Kristi Hines (@kikolani) August 20, 2015. Douglas Idugboe – @douglasi.

Social Media 120

Social Media Twitter Media Nonprofit 120