MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself.

Marketing 48

Marketing Viral Consumer Brand 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. He chose to do the interview anyway. Dean Kamen on his Segway on Launch Day.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. In today’s world, a negative story about your brand or organisation could go viral in an instant. An event that gives your company a black eye but doesn’t threaten its survival. How would we respond if a serious incident occurred at one of our events?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . But where did Mason’s hunger for news come from? Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

PR Conversations

APRIL 27, 2015

But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. CPRS events are excellent for networking. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. And so glamorous.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. CPRS events are excellent for networking. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. And so glamorous.

Film 40

Film Crisis Communications Ethics Crisis 40

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. If you’ve been watching any of the local media, you know that PR crises can take place. It could start on social media, but it could eventually hit the national news.

Crisis 78

Crisis Local Facebook Social Media 78

Prohibition

DECEMBER 17, 2021

It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

ImPRessions - Crenshaw Communications

MARCH 27, 2018

million for future events, they are “precisely the type of self-confident, socially aware teens poised to change the gun-control debates across the nation.” He flagged a Fox News crew and immediately offered an interview. “I Hogg has worked as a stringer for a local paper, and it showed. “We call B.S.”

Interviews 200

Interviews Groups Storytelling Social Media 200