NewsWhip

JULY 26, 2022

Its reporters have used NewsWhip data to see how certain topics, such as the war in Ukraine and the Uvalde mass shooting , have trended over time, and it’s now built a Google Trends-powered dashboard to get more insight into the election issues Americans are talking about. . What voters care about will change district to district.”.

Data 78

Data Trends Google Local 78

5W PR

JANUARY 3, 2024

Tapping into fitness trends With many New Year’s resolutions centered around fitness, aligning the brand with popular fitness trends can enhance its appeal. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Agility PR Solutions

JANUARY 15, 2019

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype associated with both a greater number of potential […].

Local 106

Local Brand Branding Analysis 106

NewsWhip

OCTOBER 24, 2022

Trend spotting in journalism. NewsWhip in particular supports the team in scouting trends and having a complete overview of what’s generating engagement around the world. “It Data has always been central to the Condé Nast team’s strategy with respect to content and producing incomparable experiences and events. “It

Data 68

Data Trends Journalism Print 68

Bianchi Biz Blog

MAY 16, 2024

Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. Naver is an influential local search engine, similar to Google in the global market. Consider creating content that aligns with local trends and interests.

YouTube 96

YouTube Marketing Local Chemicals 96

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

OCTOBER 10, 2016

When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. But typically when we want to know about or analyze trending topics, we want to understand what people are discussing and searching for most frequently. Google Trends. This is a very limited data set.

Trends 120

Trends How To Google Software 120

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Emerged Trends. Current planning and operations should include these.

Trends 120

Trends Mobile Web System 120

Cision

OCTOBER 7, 2016

When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Lattes can then use peppermint instead.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Capitalize on recent trends. PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Targeting local and small businesses. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Lives” marry the content trend to the popular theme of personal connection. This trend applies to both paid and organic Facebook posts.

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148

Nonprofit Local Training Media Training 148

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Localization Consider localized marketing campaigns. Localization goes beyond language. It includes cultural references and context.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

OCTOBER 11, 2023

Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Attending networking events Participate in industry conferences, seminars, and webinars. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

5W PR

JULY 21, 2023

Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility. They can strengthen their connection with the community by supporting local artisans, sourcing products from local suppliers, and actively participating in neighborhood events.

Retail 78

Retail Local Consumer Community 78

Bianchi Biz Blog

MAY 20, 2024

Can you tell us what types of stories, trends or issues are on your radar now? It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Some days my editors must love to challenge me, like at CES a few years ago where one said he wanted to know what was new with automotive radar that year.

Automotive 92

Automotive Engineering Meeting Media 92

Remote PR Jobs

SEPTEMBER 25, 2023

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. His approach reflects an industry trend toward ‘performance-based’ pricing. “In just local media pitching, solely trade media, etc.).

Radio 100

Radio Print Television Local 100

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.

Marketing 108

Marketing Newspapers Print Local 108

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. screen vs. a 65-in.

Social Media 89

Social Media Trends Media Instagram 89

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. Tracking our competitors and following trending topics and seeing what is working.

Reddit 158

Reddit Viral Analytics Social Media 158

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 94

Automotive Meeting Report Journalism 94

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 87

Trends Marketing Mobile Web 87

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%).

Media 103

Media Radio Print Newspapers 103

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

NewsWhip

JANUARY 26, 2023

This includes brand news, but also news on competitors, industry trends, and relevant topics of interest. Topic-based tracking Monitoring specific issues and trending topics that might mention McDonald’s is a key part of the team’s daily responsibilities.

Communications 78

Communications Local System Data 78

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 157

Media Policies System Pitching 157

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. However, any individual with the ability to shape the opinions, conversations, trends and actions of their audience can be considered an influencer. How Can Influencers Shape Events? Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

Burrelles Fresh Ideas

AUGUST 2, 2023

Engaging a mass audience through broadcast media is invaluable for publicizing major events, launching products, and shaping public perception. They offer a platform for local news, events, and discussions that directly impact the lives of individuals within specific regions.

Radio 75

Radio Television Media Local 75

5W PR

MAY 30, 2023

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. They can also collaborate with local tourism boards or other businesses to create packages and promotions that attract visitors.

Tourism 97

Tourism Hotels Travel Meeting 97

Bianchi Biz Blog

OCTOBER 9, 2023

Can you tell us what types of stories, trends or issues are on your radar now? So many of my best story ideas are sparked by what I see and experience at industry events. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 101

Transportation Meeting Newspapers Media 101

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Digital design and production skills are in demand as events continue to take place online. Trends in professional communication skills 1. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Victorious PR

FEBRUARY 4, 2023

Additionally, public relations can help you to stay on top of industry trends and create content that resonates with your target audience. When creating content, focus on topics related to real estates such as market trends, local events, and tips for home buyers and sellers. Finally, get involved in your local community.

Real Estate 52

Real Estate Brand Branding Local 52

Victorious PR

FEBRUARY 4, 2023

Additionally, public relations can help you to stay on top of industry trends and create content that resonates with your target audience. When creating content, focus on topics related to real estates such as market trends, local events, and tips for home buyers and sellers. Finally, get involved in your local community.

Real Estate 52

Real Estate Publicity Brand Branding 52