Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? Plan Ahead for Earned Media Opportunities. Have Your Media Brief Ready.

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Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. You do everything right in planning and hosting a press event, and nobody shows up. A priority press briefing — in an empty room.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. You do everything right in planning and hosting a press event, and nobody shows up. A priority press briefing — in an empty room.

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Agency Television Radio Pitching 227

PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. Fighting the urge to look behind you, you arrive at your local station. Especially when it comes to pitching in news. Raise your hand if you’ve considered pre-pitching news weeks before it goes live, and sometimes even before all the details are ironed out? It’s too early.

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Pitching Local Radio Interviews 62

5W PR

OCTOBER 31, 2023

Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Students can also attend club meetings and events to expand their network. These events offer an excellent chance to meet recruiters, learn about internship openings, and make a positive impression.

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How To Local Interviews Resources 78

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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Pitching System Google Local 130

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. You can hug your elderly loved ones!

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Case Study Study Media Local 100

Bianchi Biz Blog

NOVEMBER 20, 2023

It’s one thing to report on breaking news focused on a new technology, vehicle, or ‘clean’ fuel breakthrough, and quite another to do so in a way that draws on the events and activities that have led up to it. What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started?

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Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

OCTOBER 9, 2023

So many of my best story ideas are sparked by what I see and experience at industry events. During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What story or stories are you most proud of?

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Transportation Meeting Newspapers Media 99

Communications Conversations

DECEMBER 16, 2014

A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Now that’s a different approach, I thought.

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Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!

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Hotels Local Interviews Viral 200

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When. Timing is everything with media pitches.

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Pitching Television System Local 130

PRSay

FEBRUARY 8, 2021

What is preventing us from looking for and pitching media on these stories year-round? To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

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Media Policies System Pitching 157

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Engaging a mass audience through broadcast media is invaluable for publicizing major events, launching products, and shaping public perception.

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Radio Television Media Local 74

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

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Local Pitching Interviews B2B 159

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. Along with other agencies, we were asked to submit our pitch. We obliged. A month passed, and the situation in Karachi improved.

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Ethics Banking Pitching Analysis 157

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

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Pitching Consumer How To Meeting 63

PR for Anyone

JUNE 9, 2021

On the 200th anniversary of that event, she decided to work with the town and create Lydia Taft day. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. How to pitch the media. I’d love to connect.: Hi everybody.

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Real Estate Nonprofit Media Pitching 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand. Transcript.

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Publicity YouTube Advertising Advertising 130

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. The event will be moderated by Philip Rebentisch, President of AMA Los Angeles. GLOBAL TO LOCAL.

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How To System B2C Training 56

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Engineering Journalism 72

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Tastings and events : Organise tastings or launch events to allow potential customers, influencers or press to experience your new product or menu item first hand.

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Product Launch Crisis Management Agency Social Media 62

Bianchi Biz Blog

FEBRUARY 20, 2023

I also work with clients on conference programming and event strategy. They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

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Automotive Meeting Media Mobile 85

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. Think about it.

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Tools Twitter Local Pitching 111

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. At the time, I probably equated the profession to an event planner more than anything else. You learn to value the art of the pitch (and subject line).

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Report Fashion Pitching Journalism 68

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. Proceed with caution! PR tales of terror. The deadly deception. The horrible hire.

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Agency Pitching Construction Print 136

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Are CVBs and other tourism groups pitching you now to come and visit? Every local PBS affiliate has seemingly been doing marketing for it. It’s over 300 member stations with local accountability.

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Storytelling Tourism Travel Local 60

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?

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Meeting Media Print Enterprise 98

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Maybe it’s a media event in the middle of winter that transports attendees to warmer places, or a product that has implications for how the world will be different in the future. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

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Instagram Reddit Transportation Creativity 159

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

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Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

FEBRUARY 21, 2022

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. Big events like that are a great opportunity for teamwork, which have led to some of the most gratifying moments in my career. I started off covering education and other local issues.

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Meeting Transportation Media Sports 94

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. They work closely with their clients to develop comprehensive PR strategies that align with their business goals.

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Agency Case Study How To Crisis 62

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. I’m not, btw.).

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Pitching Journalism Tools Agency 43

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

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Meeting Automotive Media Transportation 81

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

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Pitching Energy Media Relations Social Media 0

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. That’s a great question.

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Television Public Affairs Pitching Healthcare 120

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

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