ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national?

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Local Pitching Print Interviews 323

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? It is the end of August.

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Pitching Media Insurance Insurance 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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Pitching Media Financial YouTube 130

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

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Report Automotive Media Local 99

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

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Interviews Media Local Privacy 160

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? Plan Ahead for Earned Media Opportunities. Have Your Media Brief Ready.

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Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Consider The Impact on Local Communities. Plan Well and Double-Confirm.

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Media Trade Shows Travel Interviews 294

PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. Fighting the urge to look behind you, you arrive at your local station. Especially when it comes to pitching in news. Raise your hand if you’ve considered pre-pitching news weeks before it goes live, and sometimes even before all the details are ironed out? It’s too early.

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Pitching Local Radio Interviews 62

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

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Report Pitching Media Survey 131

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Make your business newsworthy.

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Publicity Television Local Pitching 331

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

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Interviews Real Estate Media Pitching 174

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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Pitching System Google Local 130

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. Making something newsworthy means having a “real person” to interview. Well I have news for you: it’s not.

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Pitching How To Brand Branding 120

5W PR

OCTOBER 31, 2023

Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Dress professionally, prepare an elevator pitch, and bring resume copies. Preparing for interviews When you have interviews scheduled, it’s important to be well-prepared.

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How To Local Interviews Resources 78

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. Get on Their Radar.

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Pitching Newspapers Writing Local 120

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things.

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Bianchi Biz Blog

OCTOBER 9, 2023

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What advice do you have for PR people that want to pitch you? area locals, A Sound of Thunder. Know your audience.

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Transportation Meeting Newspapers Media 97

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. Nothing left to pitch for doctors, dentists or lawyers?

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Pitching Real Estate Banking How To 100

PR for Anyone

OCTOBER 12, 2021

Remember that all of this content can be tweaked to create media pitches as well. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month. 3StepstoPRSuccess.com.

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Real Estate How To Local Interviews 130

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot. I also enjoy travel writing.

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Journalism Automotive Interviews Writing 112

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

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Agency Television Radio Pitching 227

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

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Pitching Consumer How To Meeting 64

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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Interviews How To Healthcare Media Training 120

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

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Meeting Energy Local Media 95

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When. Timing is everything with media pitches.

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Pitching Television System Local 130

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. Why this pitch appealed to the media : Dylan Dryer said she liked to top her hotdogs. Media outlet that was pitched: Today Show. Free PR Interview Transcript.

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How To Television Pitching Fashion 130

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

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Local Pitching Interviews B2B 159

PRSay

FEBRUARY 8, 2021

What is preventing us from looking for and pitching media on these stories year-round? To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

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Media Policies System Pitching 157

Reputation Us

AUGUST 28, 2015

Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. The post Tips to Prepare for a Media Interview appeared first on LTPR.

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Interviews Media Local Pitching 60

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.

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Radio Television Media Local 74

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

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Local Government Community Corporate 216

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

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Media Pitching Print Interviews 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. These kind of interviews are often “gateway PR” to a profile or other more prominent piece down the road.

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Hotels Local Interviews Viral 200

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

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Publicity YouTube Advertising Advertising 130

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

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Radio Journalism Interviews Energy 167

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? Which pitches do they overlook? This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories.

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How To Fashion Interviews Local 150