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7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185
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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok.

Software 156
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. Is Facebook still a good place to invest in social media marketing?

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A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

PRSay

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. Once you’ve chosen your template, mark special dates, events and occurrences on your calendar. Also, when pitching print magazines, consider the necessary lead time.

Pitching 135
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5 Things to Research Before Pitching Freelancers

Cision

The event was the following day in Los Angeles. Even my public-facing Facebook page has that info. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.