PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 186

Enterprise Tools Technology Privacy 186

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues.

Communications 96

Communications Ethics Public Affairs Government 96

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

FEBRUARY 23, 2017

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.

Healthcare 82

Healthcare Communications Ethics Radio 82

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Write a 2-4 sentence prediction for marketing and PR in 2024.] There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. The magic of AI will not be the only major change affecting the PR profession.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. Today’s most effective PR relies on emotional storytelling to make connections with consumers.

Film 136

Film Local Leadership Radio 136

Cision

JUNE 10, 2015

The question they always come back to when writing a story is, what is going to resonate with my readers? “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” We sign an #ethics policy and really pride ourselves in those principals, says @BerylLove of @USATODAY #HAROConnects.

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. PR strong on writing, weak on tech A study by CIPR asked respondents to rank the “perceived strongest attributes” among public relations professionals. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. How did this happen?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MAY 4, 2016

It’s all storytelling. Read closely what they write. Demanding because social media means anyone can become a “journalist,” even those with no experience or schooling in ethics, accuracy and context. I still have hundreds of friends among news people across the nation. What constitutes a successful media strategy?

Newspapers 120

Newspapers Journalism Pitching Report 120

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. It’s okay to point out the ethical flaws in, say, subprime lending programs, while writing honestly about the helpful products your bank offers. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

Karen Freberg

NOVEMBER 30, 2018

Testing out new tools for storytelling. I talked to the class about how this course really should be 6 or even more credit units for the amount of writing, projects, and work they were all doing. Major thanks to HubSpot , Stukent , and Hootsuite ! Thank you to all of these brands for your support of our class!

Groups 66

Groups Tools Video Storytelling 66

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. This is a person with a strong work ethic but not to the point of workaholism. We can't afford culture.

Leadership 55

Leadership Employee Airlines Construction 55

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs!

Publicity 40

Publicity Ethics Creativity Travel 40

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement.

Training 80

Training Measurement Technology Engineering 80

Cision

FEBRUARY 3, 2017

With global experience in positioning, strategy, creative, retail and brand marketing, balanced with tenacity and a sense of humor, Courtney possesses ethics, problem-solving skills, a strong results orientation and solid dedication to profitability.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 178

Survey Marketing B2B Study 178

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 81

Sports Agency Industry Creativity 81

PR Conversations

AUGUST 17, 2014

Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this). Others now describe themselves as storytellers, content curators or narrators. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Landis PR

MARCH 13, 2023

(By Brianne Murphy Miller ) Almost Famous (2000) 2001 Academy Award Winner Based in the 1970s, “Almost Famous” follows William, a high-school-aged, aspiring rock journalist writing freelance articles for underground papers in San Diego. As a young PR professional, I can relate to William’s journey to carve his own path in his desired field.

Journalism 52

Journalism Film Ethics Television 52

Stephen Waddington

FEBRUARY 23, 2019

Peak social media Storytelling: tell me story Voice is hot public relations tech Skills to get on and get ahead March of the machines Basic skills: coding versus writing Listening to conversations Measurement and management The development of the profession We ended the session with a discussion about finding expert interviews.

Ethics 60

Ethics Interviews Storytelling Pitching 60

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. It’s also an issue of writing style. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Practitioners have a responsibility to work to ethical standards. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

JULY 17, 2015

Like most of the reporting I bumped into during the writing of this post, I agree that some #PRDiversity progress has been made in the past few years. Author information Mayra Ruiz Mayra Ruiz-McPherson is a brand journalist, senior digital strategist, visual storyteller, social media coach, web show host, speaker, blogger and upcoming author.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

PRSay

JANUARY 9, 2019

Having a big-name Instagram account notice you or repost something of yours is crucial to gaining thousands of followers, writes Mae Karwowski, founder and CEO of Obvious.ly. When writing your professional bio , share a humorous or personal story that helps explain who you are.

Instagram 102

Instagram Storytelling Writing Strategy 102