Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 73

Ethics Brand Branding Internal 73

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. Their insights were featured in respected publications like Digiday and The Drum.

Brand 323

Brand Branding eBook Advertising 323

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. You can download a copy of the report from the AI in public relations resources page on the CIPR website.

Publicity 126

Publicity Ethics Government Policies 126

NewsWhip

JANUARY 11, 2024

And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations. That’s why managing your reputation and staying ahead of any issues is so important.

Brand 78

Brand Branding Agriculture Ethics 78

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Use these final three tactics to help improve and maintain a positive brand reputation: 1.Embracing

Brand 195

Brand Branding How To Reputation 195

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It only concerns crisis management.

Reputation 62

Reputation Employee Crisis Crisis Management 62

5W PR

NOVEMBER 24, 2023

AI bias in healthcare In healthcare , AI systems can exhibit bias in diagnosis, treatment recommendations, and resource allocation. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Discrimination may lead to lawsuits and reputational damage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What societal issues does every company have an ethical duty to support?

Ethics 61

Ethics Company System Corporate 61

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The biggest ethical challenge for me sometimes is you need to say no. The blurring of paid and owned media. I feel very, very fortunate.

Ethics 52

Ethics Real Estate Agency Company 52

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Logistics and Execution: Detail the logistics, such as location, timing, permits, and resources.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. A single misstep can lead to a public relations nightmare, causing reputational damage. The ethical side of newsjacking needs to be considered at every turn.

Ethics 102

Ethics Trends Social Media SEO 102

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Provide them with accurate data and resources.

Brand 78

Brand Branding Crisis Communications Healthcare 78

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. We stress ethics and transparency. In our 2020 report, 85 percent of journalists surveyed said they had an ethical responsibility to vet and identify misleading information. Photo credit: giodilo ].

Journalism 157

Journalism Survey Ethics Report 157

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

5W PR

JULY 15, 2023

Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Communicating the brand’s values and commitment to social responsibility resonates with customers who prioritize ethical and sustainable choices.

Corporate 78

Corporate Industry Communications Ethics 78

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. The Patagonia paradox “Never being done” is the ethos that guides Patagonia.

Policies 62

Policies Ethics Consumer Reputation 62

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Doctor Spin

OCTOBER 9, 2023

Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. This mode of persuasion refers to the credibility or ethical appeal of the communicator, which can be established through demonstrating expertise, integrity, and goodwill.

Publicity 52

Publicity Wikipedia eBook Journalism 52

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Another risk that companies face when taking public stances on political issues is whether the organization has the resources and capabilities it needs to follow through on its stated values.

Brand 145

Brand Branding Nonprofit Government 145

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Required Resources. Embrace the power of AI to revolutionize your PR efforts!

Publicity 59

Publicity Privacy YouTube Analysis 59

PRSay

OCTOBER 5, 2017

Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals. Through such behaviors, Lincoln won allies, a terrible war and a legendary reputation. The time of incivility we now live in is polarizing, frustrating and exhausting.

Ethics 128

Ethics Reputation Sports Travel 128

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 93

B2B Marketing Measurement Social Media 93

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. But it was a struggle for me ethically.

Ethics 52

Ethics Strategy Real Estate Local 52

Stephen Waddington

FEBRUARY 3, 2022

Today was an introduction to systems, the PhD learning journey, and university resources. Tomorrow is the rudiments of research methods, design, and ethics. The team has an international reputation for teaching and research and its application in practice.

Ethics 78

Ethics Training Study Sports 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company 78

Company Technology Privacy Guidelines 78

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

The character has many ethical and personal questions. This allows me to quickly mobilize the resources necessary to respond to a client's crisis. As a crisis and reputation advisor, I need to think strategically and on the fly. It's about a crisis fixer who helps rich and influential clients solve their problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Leverage Each Brand’s Strengths: Earmark the unique strengths and resources that each partner brings. Be sure they have a strong track record of ethical practices.

Brand 52

Brand Branding Reputation Product Launch 52

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

MARCH 21, 2024

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data.

Social Media 62

Social Media Trends Analysis Media 62

Landis PR

JUNE 26, 2023

ChatGPT can be an excellent resource for brainstorming, too. By streamlining these processes, PR professionals can save valuable time and allocate their resources more effectively. As professionals, we are entrusted by our clients to be ethical and transparent in our work.

Publicity 52

Publicity Training Data Tools 52

Bianchi Biz Blog

AUGUST 3, 2023

Ensuring Accuracy and Validating Output – Generative AI tools may produce inaccurate or biased information that could damage customer relationships, risk lawsuits or tarnish a company’s reputation. They should also stay informed about advances in AI technology and potential ethical concerns. This policy is effective as of [Date].

Automotive 78

Automotive Policies Employee Corporate 78

Stephen Waddington

APRIL 24, 2018

It's an incredibly useful piece of work that enables employers to understand their team’s existing strengths and identify where training resources need to be committed. It is designed to encourage professionals to identify the capabilities they would like to develop and access resources to assist in these goals.

Education 95

Education Ethics Resources Software 95

Stephen Waddington

NOVEMBER 11, 2020

To build and enhance organisational reputation 7. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. It is designed to encourage professionals to identify the capabilities they would like to develop and access resources to assist in these goals.

Tools 115

Tools Publicity Ethics Google 115

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Being an information resource is an excellent way to build up to getting solid coverage. With this, my mind is fresh everyday to think creatively for clients. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334