Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The biggest ethical challenge for me sometimes is you need to say no. The blurring of paid and owned media. I feel very, very fortunate.

Ethics 52

Ethics Real Estate Agency Company 52

5W PR

JULY 15, 2023

Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Communicating the brand’s values and commitment to social responsibility resonates with customers who prioritize ethical and sustainable choices.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Being an information resource is an excellent way to build up to getting solid coverage. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire.

Technology 100

Technology Publicity Pitching Trade Shows 100

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. I recall a finance class in first year when someone mentioned ethics. Times have certainly changed.

Apparel 123

Apparel Media Ethics Interviews 123

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. Now, that’s an amazing accomplishment.

Groups 104

Groups Employee Strategy Ethics 104

Buzzstream

JULY 7, 2021

This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications. These link building initiatives tend to pick up momentum as you execute on them for longer periods of time as the greater someone’s reputation is, the easier it is to create new relationships.

Case Study 113

Case Study Study Strategy Leadership 113

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. If a deepfake is released that shows a CEO, for example, acting in a way that damages his or her company’s reputation, public relations becomes critical.

Media 74

Media Viral Video Newspapers 74

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 73

Ethics Brand Branding Internal 73

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

PR Conversations

JULY 17, 2014

High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. Or they think it’s only about media. Of course those people are not my clients for long… 7.

Real Estate 71

Real Estate Local Government Internal 71

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. In his vague apology for misbehavior in Rio, Lochte protested “there has already been too much said and too many valuable resources dedicated to what happened last weekend.”.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. So far, no one social network seems up to the task.

Writing 194

Writing Communications Marketing B2B 194

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. But it was a struggle for me ethically.

Ethics 52

Ethics Strategy Real Estate Local 52

PR Conversations

MAY 1, 2017

The addition I would make today would be resources for long term post-crisis support. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation. And they’re going to be needing some support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Communications Conversations

AUGUST 31, 2018

Newsroom resources are being slashed. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. Media conglomerates are eating up local news outlets.

Media 112

Media Journalism Report Video 112

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What societal issues does every company have an ethical duty to support?

Ethics 61

Ethics Company System Corporate 61

PRSay

SEPTEMBER 12, 2016

Access to resources is an increasing challenge — water for example; access to fundamental human needs and rights, such as health care, nutrition and education. And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Our time is now.

Leadership 0

Leadership Agency Education Communications 0

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Employees have a pivotal role in influencing many of these areas.”

Employee 40

Employee Internal International Corporate 40