PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. Even Apple’s Tim Cook weighed in, saying he had no advice for Facebook CEO Mark Zuckerberg because he “wouldn’t be in that situation.”

Facebook 134

Facebook Privacy Data Survey 134

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Oh goodness.

Healthcare 68

Healthcare Ethics Communications System 68

Deirdre Breakenridge

JANUARY 18, 2022

Back in 2014, I made a comment on Facebook about the movie Dear White People. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. No, not in any major way.

Blogging 239

Blogging Ethics Social Media Privacy 239

PR in High Definition

SEPTEMBER 26, 2018

Take Facebook, for example. When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. Facebook isn’t the first technology to have an unexpected negative impact and it won’t be the last either.

Ethics 48

Ethics Tools Technology Facebook 48

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Deirdre Breakenridge

FEBRUARY 26, 2019

When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. In this short video, you can evaluate how much you FEEL, before you share your tweets and Facebook posts, speak at your team meetings or give those media interviews on TV or on Skype.

Communications 184

Communications Skype Ethics Leadership 184

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. Twitter, Instagram, Facebook, Tumblr, WordPress – oh my! Are there certain channels where students REALLY need to be active?

Twitter 324

Twitter Community Ethics Resources 324

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Trust but verify.

Analysis 142

Analysis Tools Software SMB 142

Communications Conversations

SEPTEMBER 7, 2018

Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on Hubspot’s blog last week. It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. Not at all.

Instagram 68

Instagram Social Media Trends Media 68

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. The Fake Facebook Meme. Twitter and Facebook both contain plenty of fake followers. The time we have spent together has been great.

Social Media 106

Social Media Media Viral Facebook 106

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. The post The robots have arrived in ethics appeared first on Firefly Communications. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. From how to approach Facebook Live to creating Snapchat ads for students and many more. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

5W PR

SEPTEMBER 20, 2023

PR professionals should emphasize the importance of responsible tourism and encourage travelers to engage with the destination’s culture in a respectful and ethical manner. These experiences not only create memorable moments but also generate shareable content for social media.

Travel 78

Travel Strategy How To Local 78

PRSay

MARCH 1, 2016

Not long ago, the discussion of social media and reputational risk focused internally on what the company was doing to “be social.” A lot has changed in just a few years.

Reputation 113

Reputation Social Media Media Internal 113

Maxim Behar

AUGUST 4, 2022

Maxim: On that day, a very important day, anything Mr. Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media.

Ethics 52

Ethics Newspapers Government Television 52

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns.

Brand 62

Brand Branding Ethics Storytelling 62

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. Back then, many people were afraid and concerned.

Radio 59

Radio Ethics How To Writing 59

Burrelles Fresh Ideas

JANUARY 16, 2024

Information spreads rapidly through social media, websites, and other online platforms. Social media has redefined the public relations landscape, making authenticity more critical than ever. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? The Web and social media gave us all ways to easily share and spread information. That said, the social networking platforms where more of us are getting news can do a much better job of separating the wheat from the chaff. How much is fake news?

Ethics 120

Ethics Facebook Google Engineering 120

ImPRessions - Crenshaw Communications

APRIL 6, 2018

It’s also launching a media literacy campaign as part of its larger strategy. Facebook & Twitter. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election. Government regulation?

Government 149

Government YouTube Wikipedia Google 149

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

NewsWhip

AUGUST 18, 2021

This sort of tool is bait for social media, of course, as people compete with each other to find the best examples of reanimation, but it is not necessarily what people think of when they first think of artificial intelligence.

Company 148

Company Web Ethics Analysis 148

Waxing UnLyrical

FEBRUARY 27, 2015

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). Listen; and.

Social Media 40

Social Media How To Media Twitter 40

Mindful Marketing

NOVEMBER 6, 2021

Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms. Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands.

Facebook 73

Facebook Google Privacy Tools 73

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues.

Communications 96

Communications Ethics Public Affairs Government 96

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news.

Leadership 59

Leadership Social Media Creativity Ethics 59

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Facebook is also becoming increasingly more relevant as a distrbution channel.

Strategy 83

Strategy Ethics Facebook Twitter 83

Karen Freberg

JULY 10, 2019

This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes. Each student who has come into my social media classes over the years have been remarkable and very hard working. She is just starting her senior year in college.

Marketing 51

Marketing Ethics Study Case Study 51

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Stephen Waddington

FEBRUARY 12, 2021

to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue. One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

JUNE 26, 2018

Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. We welcome challenges to this model.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Stephen Waddington

JULY 22, 2018

Reporting the death of an individual should be an ethical red line, whatever the media. Rather than rebutting the story, traditional media fuelled speculation by publishing the protocol for announcing the death of a member of the royal family. It circulated via Facebook and on WhatsApp before breaking on Twitter.

Ethics 67

Ethics Trends Web Twitter 67