Flack's Revenge

MARCH 12, 2019

Small Players Get Creative. Polished speakers pitching at timed intervals drew audiences. The presenter cleverly wove the pitch into the routine. Startups had the challenge of stealing attention from these and hundreds of other, less glitzy displays. So, what did work for the smaller exhibitor? A few tactics stood out.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. Any pet peeves with PR people?

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Meeting Automotive Transportation Newspapers 60

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. That is technology without a strategy.

Agency 64

Agency Software Enterprise Marketing 64

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Is the news desk still prevalent in newsrooms?

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

NOVEMBER 9, 2017

I often find myself pitching B2B enterprise clients creatively to lifestyle publications and vice versa. There is a growing understanding of technology that is becoming a baseline, no matter the industry or media vertical. It’s quite interesting to be on the front lines during change.

Journalism 0

Journalism Enterprise Travel B2B 0

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

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Software Pitching Ethics Privacy 123

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? The creative process can’t be automated or scaled well – again, a function of dealing with humans. Can you automate the pitching process?

Advertising 60

Advertising Advertising SEO Software 60

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out.

B2B 60

B2B Enterprise Resources Retail 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

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Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190

Marketing Content Marketing Data Social Media 190

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. The basic premise of the technology is to help businesses collect customer data and better interact with them.

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Tools System How To Software 75

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff .

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Creativity Pitching Writing Conference 100

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? The good news for comms pros: It will be a blend of both technology and human insight. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Here are the five biggest trends you need to know. This personality has a point.

B2B 145

B2B Trends Video Course 145

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. At the end of the day, technology shouldn’t be driving decisions.

Marketing 62

Marketing Technology Data System 62

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. B2B Tech Leaders Are Reimagining the Product Story in New, Creative Ways.

B2B 85

B2B Content Marketing Trends Marketing 85