The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet.

Enterprise 52

Enterprise Agency Meeting Exercises 52

PR 20/20

APRIL 2, 2019

HubSpot defines sales enablement as: The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. In turn, sales can then prioritize lead follow ups and customize their pitch to the prospect’s interests. Number of employees. What’s this job you ask? Sales enablement. Company address.

Enterprise 84

Enterprise Data Examples Marketing 84

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Then you'll create content that isn't all about pitching or landing the sale.”. And if we don’t, we will be rejected as frauds.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations.

Tools 75

Tools System How To Software 75

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. They don’t respond to me-too pitches. He doesn’t want a sales pitch or a networking meeting.

Pitching 174

Pitching Enterprise Exercises Agency 174

Flack's Revenge

MARCH 16, 2016

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Work-bench Associate Vipin Chamakkla guided the conversation, to help attendees get answers to questions about seed investor “appetites”, pitching preferences, etc. What is the best way to pitch seed investors?

Enterprise 120

Enterprise Pitching Software Mobile 120

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” And it’s not just the startups anymore. Fake press releases on major wires.

Software 94

Software Banking Technology Data 94

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 72

Industry Marketing Enterprise Mobile 72

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences. All of them passed.

B2B 145

B2B Trends Video Course 145

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

OCTOBER 15, 2021

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences. All of them passed.

B2B 85

B2B Content Marketing Trends Marketing 85

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. They wondered if that would measure the goals and metrics we had just defined.

Measurement 52

Measurement Communications Survey System 52

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. The sales team to use in upcoming sales efforts such as pitch meetings. Steps to Take After You Hit the “Publish” Button. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 103

Software Analysis Data Tools 103