Solo PR Pro

APRIL 18, 2017

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. This becomes even more critical if you are doing cross-border business, which may further impact the deadlines for reporting your business income from a foreign country.

Small Business 40

Small Business Banking Software Mobile 40

Solo PR Pro

APRIL 16, 2019

We Solo PR Pros love any gadget, app, or tech tool that helps us to save time, stay organized, and better serve our clients. Here is a list of tools we are loving right now. We are always on the hunt for an audio transcription tool and we love Otter.ai. This is the perfect tool to begin to capture your business systems.

Tools 49

Tools Newspapers YouTube Small Business 49

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JUNE 6, 2023

” The company’s platform uses two different AI tools. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received. The other is a generative AI tool called “Taylor”, which itself is a white label of ChatGPT. Layoffs at internal comms platform.

Survey 152

Survey Software B2B Pitching 152

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Small Business Version. Content Analysis.

Social Media 162

Social Media Media Analysis Data 162

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. National Women’s Small Business Month. Church Safety and Security Month. Co-op Month. Down Syndrome Awareness Month. Dyslexia Awareness Month. Eat Better, Eat Together Month. Emotional Intelligence Awareness Month. Emotional Wellness Month. Filipino American History Month. Financial Planning Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. But that doesn’t mean it’s easy.

Storytelling 140

Storytelling How To Software Small Business 140

Konnect Agency

MARCH 31, 2020

Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business. A Collection of Tools and Resources.

Resources 85

Resources Crisis Healthcare Creativity 85

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. Recognize employees.

B2B 170

B2B Social Media Media Education 170

5W PR

SEPTEMBER 11, 2019

Public relations is an important tool for every business in today’s fast-paced world. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. Most small businesses could use a PR person who brings a well-rounded arsenal of skills and education into the door.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. So for an employee, the nice thing to do is say, oh, the press release is good enough. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Report 128

Buzzstream

JUNE 5, 2024

Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies. Pinrose’s Fragrance Quiz Strategy: Building a pitchable interactive tool that serves as a bottom-funnel, keyword-driven asset. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. I’ve long wondered why one the larger incumbent PR tech vendors didn’t snap up Moz or a similar SEO tool ten years ago.

SEO 139

SEO Content Marketing Marketing Software 139

Waxing UnLyrical

JUNE 21, 2018

Tip #1: Seek Out Employee Evangelists. The very first step is to get your own employees fully bought-in to the vision and purpose of your company. Having engaged employees is at the heart of social public relations. This is where employee evangelists come in. Tip #3: Turn Employee Advocacy Into Customer Advocacy.

Brand 50

Brand Branding How To Employee 50

Solo PR Pro

MAY 17, 2022

From temp to small business owner. For Daria, while the internet completely changed the game and made some aspects of running her business easier, social media is a tool to be used judiciously. But ultimately, you’re doing this to either build a business or have work-life balance. Understand your why.”.

Meeting 98

Meeting Agriculture Energy Travel 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

Beyond PR

JANUARY 3, 2017

Your employees. The business owner. Having a clearly defined company narrative is a valuable marketing tool that people can relate to. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz.

Company 72

Company Storytelling Small Business eBook 72

Shift Communications

MARCH 13, 2015

LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees. This section can be such a great tool when planning content to share on LinkedIn. Do you have a large number of entry-level employees?

Analytics 60

Analytics LinkedIn How To Comparison 60

PR for Anyone

JUNE 30, 2022

Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. Your PR doesn’t have to be only when you’re a crisis. That’s the key… value…. good, great things.

Crisis 130

Crisis YouTube Video Industry 130

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. Critical Mention has been an invaluable tool for our team. We’ve also added an education arm to the business when we launched Jelly Academy ! Until next time!

Agency 79

Agency Marketing Media SEO 79

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR for Anyone

OCTOBER 20, 2021

Introduce your newest employee. Welcome a new business in the community. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video. Take a picture of your workspace, office, or co-workers. Interview a customer. Post a #TBT (throwback Thursday). Post a fill-in-the-blank question.

How To 130

How To Video Interviews YouTube 130

Prohibition

JULY 19, 2018

Advertising is a tool used by marketers to get customers to act, and ultimately support the promotion of their products or services to drive revenue. PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. What does public relations do for your business? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections. Podcast creator Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way.

Social Media 120

Social Media Marketing Pinterest Media 120

Solo PR Pro

OCTOBER 7, 2014

million full-time employees ). Are a major source of new employer small businesses. If you’re a business looking to tap into the benefits of working with a highly skilled independent communications consultant, be sure to checkout our Find a PR Consultant tool , which can help you find your ideal match.

eBook 76

eBook Financial Study Small Business 76

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. 4 Ormont Blumberg, P. 2021, August 11). 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Still there are obstacles in big brands that small businesses never encounter. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Solo PR Pro

APRIL 5, 2016

This still rings true today, and nobody knows this with more certainty than someone running their own small business. This becomes even more critical if you are doing cross-border business, which may further impact the deadlines for reporting your business income from a foreign country.

How To 40

How To Small Business Banking Resources 40

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Social media speaker, social media strategy consultant, author of “Maximize Your Social” and founder of Maximize Social Business. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Essential metrics like website traffic figures, engagement rates, and conversions may be tracked via tools such as Google Analytics or through analyzing social media insights and website analytics.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

JANUARY 14, 2020

It used to be that you could take your car to the technician of your choice, they’d plug in a diagnostic tool and then know the necessary information needed to repair a vehicle. employees in the U.S. – but the industry players have a lifetime loyalty to the business and truly value 1:1 relationships. So, what’s the problem?

Marketing 79

Marketing Data Wireless Industry 79