Melissa Agnes

MARCH 12, 2014

It’s no longer sufficient to simply rely on the professionals to defend your reputation. Your employees are your representatives and they are expected to behave decently, with respect and compassion. Your employees are your representatives and they are expected to behave decently, with respect and compassion.

Report 243

Report Crisis Communications Crisis Management Crisis 243

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

Crisis 113

Crisis Digital PR Retail Reputation 113

MaccaPR

JULY 24, 2019

Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? Fast forward a few years and now Target’s #TakePride campaign was featured on billboards, across their website and with retail items. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. It was a nightmare of employee churn. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

Solo PR Pro

MARCH 3, 2020

My discussions with one of the world’s supply chain experts — just back from a meeting with colleagues from some of the world’s leading retailers, distributors and manufacturers — paints a picture of unpreparedness and it is no secret to the public at large. These are the times when reputations can be destroyed by shortsightedness.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Barokas

AUGUST 22, 2019

Company culture rests on the values every employee brings with them to the office each day. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Your employees are your biggest advocates.

Customer Service 84

Customer Service Company Strategy Communications 84

NewsWhip

NOVEMBER 2, 2021

One such recent incident involved Walmart and a fake press release claiming the retail chain would accept cryptocurrency from Litecoin as a payment method. Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar.

Crisis 78

Crisis Brand Branding Airlines 78

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. It’s a point Gordon wrote about. “A Instead, the coverup continued.”. Gordon, partner at Schwartz Media Strategies.

Ethics 98

Ethics Employee Crisis Internal 98

ImPRessions - Crenshaw Communications

MAY 18, 2018

But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. When a company tells the story of the human beings behind the corporate logo, it brings the company to life.

Brand 149

Brand Branding Storytelling B2B 149

Prakkypedia

JANUARY 19, 2020

It also has a list of reputable, leading organisations you might like to donate to – I’m sure many of you have done this already. The key is to provide a ‘no strings attached’ donation, shared with a comment from the heart – and perhaps with input from employees. Supermarkets and retailers donating goods.

Communications 78

Communications Retail LinkedIn Radio 78

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. Southwest Airlines employees celebrate passenger’s 104th birthday. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

JUNE 13, 2018

These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts.

Company 87

Company Banking Crisis Facebook 87

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Every interaction, purchase, and share contributes to growing your brand’s reputation.

Social Media 86

Social Media Media Mobile SEO 86

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. But how many are also monitoring what their own employees, franchisees, and managers are posting?

Instagram 98

Instagram Crisis Local Privacy 98

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

Reputation 78

Reputation Financial Telecommunications Employee 78

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. What do you think are the keys to building and protecting a brand’s reputation?

Local 120

Local Newspapers Retail Sports 120

Communications Conversations

DECEMBER 7, 2015

For example, as a retailer, posting anything on Thanksgiving day may stir up thoughts and comments around why that store is open on Thanksgiving, and the inevitable backlash may follow. Especially with companies like REI giving their employees the day off after Thanksgiving. How does that impact brand awareness and reputation?

Data 60

Data Social Media Media Big Data 60

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 101

Mobile Community System Social Media 101

PR Breakfast Club

MAY 12, 2014

Allison Brod PR had no comment, and the employee who sent the pitch is no longer with the company. But these kinds of mistakes are only going to become more commonplace as spirits brands fight for customers and reputable organizations, like the American Chemical Society, continue to publish legitimate health studies on alcohol.

Chemicals 50

Chemicals Pitching Study Journalism 50

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. We’ve had to become much more data-driven. We’ve made very meaningful progress.

Employee 217

Employee Leadership Crisis Management Viral 217

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” As an example.

Media 202

Media Storytelling Technology Data 202

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. That particular company grew a reputation for manufacturing controversy. It’s also entirely unnecessary. Here’s how: 1) Be the voice of reason.

Survey 377

Survey Media Relations Media Ethics 377

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. Any misstep could turn into an online reputation issue within moments. And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. Let me know.

Reputation 40

Reputation Viral Privacy Retail 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Flatiron Communications

MAY 29, 2015

.” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part.

Retail 28

Retail Fashion Policies Employee 28

Communications Conversations

FEBRUARY 10, 2015

That is, the brand that companies create to drive value, revenue and reputation. They need to recruit THOUSANDS of employees each year to help at their headquarters AND at their many, many stores across the U.S. After all, if recruiting suffers, productivity and employee morale go down. Think about a company like Home Depot.

Social Media 60

Social Media Brand Branding Media 60

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

NOVEMBER 20, 2018

Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility? Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company?

Mobile 91

Mobile Corporate Survey Web 91

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. The formula to protect reputation in the #metoo era is both simple and very, very difficult.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. That’s great news for the PR teams who support such organizations, but it does warrant a careful approach. Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. Many of them were using the Robinhood app to do so.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. Many of them were using the Robinhood app to do so.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

ImPRessions - Crenshaw Communications

APRIL 25, 2017

We tend to think the retailer was being intentionally provocative, given its history of controversial products (see: Kent State splattered sweatshirt ), so we give it a failing grade on this one. Unfortunately, Urban Outfitters isn’t the only retailer to launch a product that reminded some of Nazi Germany.

Retail 168

Retail Course Local Brand 168