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Three global issues that could impact your brand’s reputation

NewsWhip

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. Let’s take a look.

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Managing the Aftermath of a Digital PR Crisis

5W PR

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113
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COVID 19 and Crisis Communications

Solo PR Pro

All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. You can connect with Michael on LinkedIN.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Articles about vaccine mandates had strong engagement, especially when it came to brand decisions affecting employees.

Crisis 78
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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. It’s no longer sufficient to simply rely on the professionals to defend your reputation. Your employees are your representatives and they are expected to behave decently, with respect and compassion.

Report 243
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Getting a “Bad Wrap.” All We Want For Christmas is Not To Hear Mariah Carey’s Song

Reputation Us

An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. It is allegedly the most wonderful time of the year, and retail workers are trapped in stores, restaurants and bars with yuletide anthems blaring on a loop. Retail employee Matt Martinez doesn’t mind Ms. Carey’s song.

Retail 88
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?