Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. CC BY-SA 4.0.

Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

Killing them softly: The reputational threat of employee crises

PR in High Definition

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. For example, the thinking that these employees don’t represent the bulk of our workforce, so we don’t have a cultural problem. An organisation’s reputation is split between capability reputation and character reputation.

How to protect your organization’s reputation from employee misconduct

PR Daily

and others, when the actions of employees strike at the heart of what an organization stands for, it can cause serious reputational harm. From a reputational perspective, it is important that organizations create a crisis-resistant culture that flows through the business.

Reputation Ransom: The Latest Cyber Security Threat

Reputation Us

More than ever, the “actors” are tapping into your ethos and pathos by threatening to adversely affecting your company’s reputation. Two recent news items underscore the point: Extortion Scam Threatens Website Owners With Reputational Damage. Send Bitcoin or your company’s reputation is TOAST! But what can these actors actually do to hurt your reputation? Overall, where is your company most reputationally (yes, new word!)

Report: PR pros aim to increase online reputation monitoring

PR Daily

What people say about your organization can either bolster or erode your brand reputation, especially in the digital media landscape. Two-thirds of small business PR pros use social media to keep tabs on their organizations’ reputations. Crisis Communications PR reputation

3 employees who can harm your brand

PR Daily

Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation. In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network.

Trust and Online Reputation Management

The Proactive Report

Don’t leave this vital element of your reputation to chance. Make it part of your employee performance evaluation process. Online PR Reputation Management online online reputation management ORM reputation reviews

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. imPRessions public relations reputation Crenshaw Communicationse digital PR PR

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

How personal stories from employees resonate on social media

PR Daily

Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Why you should be telling your employees’ stories.

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

Infographic: How to protect your online reputation

PR Daily

RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. To learn more about how to safeguard your reputation as you promote your organization online, consult the full infographic.

3 Ways to Turn Employees into Brand Advocates

Cision

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. However, a single tweet could just as easily boost an employer’s reputation.

How can you rebuild a damaged reputation?

PR Daily

“Which office do I go to get my reputation back?” Donovan was innocent, but not everyone seeking to repair their reputation is. Preventing a crippling blow to your reputation takes a tactical crisis plan, which needs to be catered to the specific situation.

Reputation Is Critical

Reputation Us

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.

Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Top Online Reputation Trends for 2019

David PR Group

Here are five key online reputation trends for 2019. Lesson: Don’t publicly bash your organization’s most high-profile employee. While some internet trolls thought it might do damage to her reputation, many folks came to her defense – saying the video was more adorable than offensive.

Survey: Employees favor diverse leadership, but companies are lagging

PR Daily

Only 35 percent of full-time employees report that they have equal male and female leadership, and fewer than 18 percent have substantial female leadership, reports DesignRush , a B2B marketplace connecting brands with agencies. employees ages 25 to 80.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

And that means that, as a business, online reputation management should be a top priority. With the right reputation management services, you can change and improve how the world perceives you as a brand. Why is Your Online Reputation Important? Decide on the Reputation You Want.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. You have been hired to protect and grow the reputation of the company, not undermine it.

No Reputation is a Bad Reputation

David PR Group

The company has thousands of employees and multiple offices, appears to be very successful and yet has almost no online presence. “All of a sudden,” the executives realized that no reputation actually equates to a bad reputation. No reputation is a bad reputation.

Reputation Has A New Home – ReputationUs

Reputation Us

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs takes an “inside out” approach to analyzing reputation.

Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS.

Employees demand inclusive, safe workplace with #GoogleWalkout

PR Daily

On Thursday, thousands of Google employees plan to walk out of company offices around the world to protest “ a workplace that doesn’t work for everyone.”. However, the apologies weren’t enough for many Google employees. Time’s up for workplace harassment and discrimination at Google.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Guest Post by Laurel Kennedy.

Wegmans tops brand reputation list

PR Daily

Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Guest Post by Jessica Davis.

7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Reputation is what others (e.g., Reputation Action 1: Focus on Employees … First.

Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. On the “worst reputation” side, here are the top (or bottom) 10, in ascending order: 10.

Survey: U.S. employee engagement is rising

PR Daily

This is tied for the highest number Gallup has found since it began tracking employee engagement in 2000. Gallup also found an all-time low of “actively disengaged” employees (13 percent). RELATED: Discover the secret to creating workplaces employees love ].

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

7 tips to develop your employees as brand ambassadors

PR Daily

Your employees are often your company’s best storytellers. warns that starting an employee activation initiative with your HR department or upper management can backfire. Employees may be skeptical if HR or leadership pushes them to act,” he says. “If

How to ensure your employees properly represent your brand

Agility PR Solutions

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? After all, as long as the message reaches your target audience and doesn’t harm your brand’s reputation, you can feel confident no damage was […].

Amazon hopes new wage increases will quash “sweatshop” reputational slams

Agility PR Solutions

Kudos to Amazon for making its minimum wage workers’ dream a reality—the retail giant’s newly announced $15-per-hour minimum wage for all employees nationwide accomplishes a goal towards which other retail leaders have only taken small strides.

How do employee conditions affect PR efforts?

PR Daily

Employees working outside a company’s factories are becoming more vocal about benefits and wages. RELATED: Create a workforce of employee ambassadors who love your brand. ]. Walmart announced a plan to increase wages for about 40 percent of its employees.

How to Measure Reputation

David PR Group

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S.

How can you rebuild a damaged reputation?

PR Daily

“Which office do I go to get my reputation back?”. Donovan was innocent, but not everyone seeking to repair their reputation is. Preventing a crippling blow to your reputation takes a tactical crisis plan, which needs to be catered to the specific situation.

Reputation reinstatement – How to fix a slipped halo

PR in High Definition

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. The fallout of the Cambridge Analytica scandal caused major damage to Facebook’s reputation, not to mention a 30% loss in value. Reputation is not image.