Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

PR Fuel

JANUARY 24, 2022

Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template.

Creativity 111

Creativity Data Measurement Product Launch 111

Reputation Us

NOVEMBER 15, 2021

Employee abuse. A reputational crisis can happen to any business of any size. Cyber-threat insurance : Cyber-threat insurance is the most common policy required by small businesses. Their product breaks down reputational risk into nine insured perils: Sale of harmful products. Disease outbreak (excluding Covid).

Insurance 97

Insurance Insurance Exercises Reputation 97

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. That was the second coolest project I’ve ever worked on in my career. Most industry professionals recognize that PR and SEO work together.

SEO 130

SEO Content Marketing Marketing Software 130

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Southwest Airlines employees celebrate passenger’s 104th birthday. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

SEPTEMBER 29, 2020

say they have employees experiencing long-tail COVID-19. Many small businesses are facing the same situation, we’re tied into leases with no respite.” “I’m I’m a new business entitled to no government support and as primary carer for two young children I have been able to work or earn little in the last six months.”

Industry 146

Industry Crisis Government Survey 146

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? That depends. Can we do our own PR?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

JANUARY 14, 2020

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. employees in the U.S. – It’s massive – 4.6M On the flip side, what did you need to learn?

Marketing 79

Marketing Data Wireless Industry 79

Ethical Voices

NOVEMBER 20, 2023

If you say you want to use a trust measure, well, there are 52 different trust measures. And it’s customers, it’s employees. And if the average person can afford it or small business can afford it. Sometimes it’s not that straightforward. Which one is the appropriate one for that audience?

Ethics 91

Ethics How To Survey Interviews 91

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Something that could seriously damage your business but also has the potential to be resolved favourably if you respond correctly. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business. How does public relations help to promote a business? This means a message can be spread far and wide. Understanding what PR is.

Publicity 48

Publicity Advertising Advertising Tools 48

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace. Nike pledged $40 million over four years to support black communities.

Technology 248

Technology Company Enterprise Community 248

Shift Communications

FEBRUARY 3, 2016

You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees. This is an absolute game changer for many businesses like ours. 1: an interview is an amazing opportunity to tell your story.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. People are busy, overwhelmed, and even cynical. Mediocre stories are about businesses; great stories are about people. But that doesn’t mean it’s easy.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Elevating PR efforts through these strategies while adhering to a budget can help businesses/organizations expand their impact. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Social media speaker, social media strategy consultant, author of “Maximize Your Social” and founder of Maximize Social Business. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. It’ll be worth our while.

Marketing 64

Marketing System Data Tools 64

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. A PR firm’s size.

Corporate 60

Corporate Communications Web Creativity 60

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Creative employee communications.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Reputation 130

Reputation Viral Employee Customer Service 130