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ICON 2022 Recap: How Amazon Engages Employees Through Powerful Storytelling


Not long ago, the only communication that Amazon’s warehouse employees received on the job came from their managers. The employees don’t use computers while working and cellphones were not allowed on the floor. We want to inform, engage, motivate and inspire our employees,” Flaningan said on Nov. Defined style and voice.

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How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.


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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

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Employee advocacy: The secret to creating authentic communication

PR in High Definition

When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Step 2: Crafting an employee advocacy programme All employees will have influence – when it comes to where to place your efforts, it really depends on your communication goal.

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McDonald’s Serves Up Failure and Fries in Business Storytelling

Ishmael's Corner

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. The invention didn’t see the light day.

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The Connection Between Anecdotes and Storytelling in Business Communications

Ishmael's Corner

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. CEO joined the internal kickball league. They bring realness to the storytelling.

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How to build brand reputation in an era of greenwashing backlash:?part two


Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. factor from your communications, Show that you’re driven by genuine purpose,  Appease skeptics who might assume that you’re just ticking a green box.  To employees: You should w ork with internal comms to align your environmental sustainability messaging.