Solo PR Pro

MARCH 16, 2021

Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. To help you stand out and expand your business, Kami shared insights into how to take the necessary leaps to reach new heights. “The Brand visibility is key. every single week, at least once.

How To 97

How To Social Media Community eBook 97

NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. To learn more about how to monitor your brand, read our blog about our top features here. But what else made a splash in November?

Brand 78

Brand Branding Retail Viral 78

NewsWhip

APRIL 19, 2022

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. The employee first made waves through a viral TikTok where she explained how she sleeps in her car and showers at a Planet Fitness.

Analysis 148

Analysis Viral Employee Crisis 148

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

Crisis 100

Crisis Crisis Management How To Viral 100

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play.

Leadership 398

Leadership B2B Community Viral 398

Cision

JUNE 10, 2016

This holds true for new employees and post-college graduates entering the workforce. This is exemplified in the rise of bloggers, influencers, and viral videos. The world they’ve grown up in is that of the Information Age. It’s accessible everywhere and transparency is key. Rule 2: Children are meant to be seen and not heard.

How To 120

How To Marketing YouTube Study 120

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. How To Spot The Most Dangerous Reputation Threats. Here are the most common reputation threats and how to anticipate them. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

PRSay

DECEMBER 10, 2020

As we close the calendar on this year, by all accounts, casual communications are here to stay and organizations should think strategically about how to approach, plan and execute at the right level in 2021. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep it real. Remember the BBC dad?

Communications 156

Communications Nonprofit Employee Film 156

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

Contently - Strategy

MARCH 2, 2023

How, you ask? Tap employees or creators as on-camera talent Make Reels interactive by adding polls and quizzes And then there’s music. At least for now, Beyonce or Harry Styles won’t help you go viral. Make Your Brand Stand Out With Instructional Reels Reels are amazing at showing people how to do things.

Brand 92

Brand Branding Instagram Video 92

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. We can also confirm that Adam Catzavelos is not a Nike employee.”. PR Takeaways: Hold social media training sessions with all employees, including execs. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 78

Social Media Strategy Media Reputation 78

Doctor Spin

DECEMBER 4, 2023

Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” How To Fight Populism. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Will the team deliver on promises?

Agency 62

Agency Case Study Technology Viral 62

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is.

Social Media 120

Social Media Media Employee Reputation 120

PR in High Definition

DECEMBER 13, 2017

Uber came under fire after an employee blog went viral, detailing a culture of sexism. The post How to add inspiration and future trends to your 2018 comms plan appeared first on Firefly Communications. Soon, marketers will have to design their campaigns around algorithms as well as humans. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Cision

DECEMBER 20, 2016

These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels. News outlets and blogs provide advice on how to build a career as a freelancer. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

Beyond PR

JUNE 2, 2017

So how do you keep an eye on your competition, keep ahead of the game and compete globally? In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. The Inside Story on How to Spy on Competitors (& Innovators). The Verge.

Real Estate 57

Real Estate How To Web Case Study 57

The Stalwart Blog

DECEMBER 20, 2017

The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 How to Prepare a PR Crisis Plan. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And because they use your product or service (as opposed to marketing and selling it, which is your role), they may have better ideas about how to use it. Your Employees. In meetings.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

NewsWhip

SEPTEMBER 19, 2019

As a result, a number of companies have responded by increasing mental health benefits and even creating initiatives dedicated to assisting their employees along their mental health journeys. Starbucks made headlines the first week of September with their announcement of mental health services as a new employee benefit.

Web 68

Web Exercises Employee Viral 68

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Melissa Agnes

FEBRUARY 6, 2018

It means that your team may very well unintentionally cause an issue that garners unwanted attention—how often do we watch in bewilderment as an organization suffers unwanted negative, viral attention because their team failed to ask themselves simple questions, like, “How could this message be misinterpreted or misconstrued?”

Crisis 133

Crisis Brand Branding Crisis Management 133

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. Not only were the company and its employees passionate about this, but so were its dedicated customers and followers, leading to viral traction – and engagement – on social and traditional media.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Click here activate employees on social and facilitate word-of-mouth. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120