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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. The answer is in being prepared.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. What is a PR Crisis? What is a PR Crisis Plan?

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Separating fact from fiction: lessons from Madbird

PR in High Definition

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Word of mouth. Don’t be blinded by the flash.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is.